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■ Understanding community values and priorities helps you plan <br />and communicate more effectively about City decisions <br />■ Perception impacts behaviors you care about <br />■ Understanding community perception helps you improve and <br />promote your City <br />■ Community engagement improves support for difficult <br />decisions <br />■ Reliable data on community priorities aids in balancing <br />demands of vocal minorities with the reality of limited <br />resources <br />■ Bottom line outcome measurement of service and trust: Good <br />administration requires quality measurement and reporting <br />CobaltCommunityResearch.org Page 3 <br />