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■ Support budget and strategic planning decisions <br />' Explore service assumptions to ensure baseline service <br />measures are understood <br />■ Identify which aspects of community provide the greatest <br />leverage on citizens' overall satisfaction — and how <br />satisfaction, in turn, influences the community's image and <br />citizen behaviors such as volunteering, remaining in the <br />community, recommending it to others and encouraging <br />businesses to start up in the community <br />■ Measure improvements by tracking performance over time <br />■ Benchmark performance against a standardized <br />performance index regionally and nationally <br />CobaltCommunityResearch.org Page 4 <br />