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Roseville City Council Minutes of 1/29/07 Pg 12 of 38 ville declares that prejudice and ignorance have no place in the com- munity. Roll Call Ayes: Roe; Kough; Pust; Ihlan and Klausing. Nays: None 6. RosevilIe Visitors Association (RV A) Annual Report to Council RV A Executive Director Julie Larson was present for this annual report, in addition to Melissa Deming, Project Coordinator, and Michelle Rein, Chair of the RV A 2007 Board of Directors and General Manager of Residence Inn by Marriott. Ms. Larson noted that Mr. John Stark, the City's Community Development Director, was also a member of the 2007 Board of Directors. Ms. Larson reviewed RV A staffing, their Mission Statement, and funding through the 3% lodging tax at nine hotels in Roseville. Ms. Larson outlined current Roseville's participation in the tourism business in Minnesota; economic impact of expenditures in the metropolitan region (i.e., spending, job creation, and state and government revenues); travel ac- tivities (i.e., dining, shopping, attending events, and area amenities); sales, marketing, coupon book and food shelf promotions through Roseville Glows! and promotion on television and radio stations during the holidays focusing on the Roseville Glows! events. Ms. Larson addressed leads from individual travel and trade shows, and sales calls and web inquiries; bids from clients expressing interest in reserv- ing rooms in the Roseville area; booked hotel room nights; 2006 estimated economic impacts; tours; and other promotion and sales events, along with memberships in professional organizations Ms. Larson noted upcoming plans for 2007 with conventions, events and tradeshows; advertising; and additional ways to promote and sell Roseville for 2008, with the middle school Roseville Winter Jazz Blast; the State of Minnesota's Sesquicentennial; and participation in the 2008 Republican Na- tional Conventions by Roseville hotels and businesses. Councilmembers and Ms. Larson discussed various components of the pres- entation and further clarified sales and promotion items; the City's hotel tax at 9.5%, lower than the norm at 13.5%.