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REQUEST FOR COUNCIL ACTION <br /> Date: August 13, 2012 <br /> Item No.: 13.b <br />Department Approval City Manager Approval <br />Item Description: Consider Conducting a Resident Survey <br />B <br />ACKGROUND <br />1 <br />This spring the Council adopted a Community Aspiration to be “Engaged in Our Community's <br />2 <br />Success As Citizens, Neighbors, Volunteers, Leaders, and Businesspeople” and specifically to <br />3 <br />“Routinely seek community input to evaluate and continuously improve city services.” <br />4 <br />5 <br />The City conducted a resident satisfaction survey in January 2011. The budget for 2012 includes <br />6 <br />money for another resident survey. Council members indicated that they would prefer to receive <br />7 <br />survey information in the fall of 2012. Thus staff expedited the timetable so that a survey could <br />8 <br />be administered after Labor Day and the data could be presented at the December 3 City Council <br />9 <br />meeting. <br />10 <br />11 <br />The City issued an RFP to administer a resident survey on July 13 (see Attachment A). More <br />12 <br />than a dozen companies were sent the RFP, but only three chose to respond: Accora Research, <br />13 <br />Cobalt Community Research and CJ Olson Market Research. A staff committee of Finance <br />14 <br />Director Chris Miller, Communications Specialist Carolyn Curti and Communications Specialist <br />15 <br />Tim Pratt interviewed all three companies the afternoon of August 13. A ranked list will be <br />16 <br />presented to council at the meeting of August 13. When the RFP was issued staff had intended to <br />17 <br />present to the Council at the August 20 meeting. The timetable was reshuffled so that the August <br />18 <br />20 meeting would be solely dedicated to Strategic Plans. <br />19 <br />20 <br />Proposal Highlights <br />21 <br />22 <br />Accora Research <br />23 <br />Phone survey <br />24 <br />Minimum=500 completed surveys <br />25 <br />Cost=$28,181 <br />26 <br />27 <br />Cobalt Community Research <br />28 <br />Mail survey <br />29 <br />Sample size=1,500 (there were 572 respondents in 2011) <br />30 <br />Cost=$10,900 <br />31 <br />32 <br />CJ Olson Market Research <br />33 <br />Phone survey <br />34 <br />Minimum=400 completed surveys <br />35 <br />Cost=$19,171 <br />36 <br />Page 1 of 2 <br /> <br />