Laserfiche WebLink
Headline News <br />SEARCH <br />I <br />NG <br />NE S <br />www.wasterecycIingnews.com <br />Attachment E <br />WRN Subscriptions <br />CORPORATE (:R= PRESENTEDBy- <br />RECYCLING &WASTE WASTE&Rffi--WLjNG *REPUBLIC <br />CONFERENCE ." m, SERMES <br />NEWS POLL <br />Which waste - <br />conversion <br />technology offers the <br />most promise for <br />commercial success? <br />o Anaerobic <br />digestion. <br />0 Gasification <br />technologies. <br />0 Pyrolysis. <br />0 Fermentation /acid <br />hydrolysis. <br />0 Something else. <br />0 I don't think any of <br />these can succeed <br />commercially. <br />0 <br />Poll results <br />Submit comment <br />Past polls <br />EDITORIAL <br />Home /News ► <br />Data & Research <br />Center NEW <br />Landfill Report <br />Residential <br />Recycling Report <br />Scrap Report <br />Photo Gallery <br />Video Gallery <br />Special Reports ► <br />Departments ► <br />Opinion ► <br />Archives ► <br />RESOURCES <br />Recycling effort pits neighbor <br />against neighbor <br />Share 1 40 414 <br />By John Campanelli I WRN editor <br />Sept. 6 -- NASHVILLE, TENN. — Like many communities, Brooklyn Park, <br />Minn., saw a jump in recycling after it switched to single- stream collection <br />That was in 2002, when the city's recycling totals rose more than 30% in <br />one year, to almost 600 pounds per household per year. <br />But as the years passed, the Minneapolis suburb of 75,000 residents saw <br />its recycling totals slide. By 2009, it was around 450 pounds per <br />household per year, nearly at the levels of the days of source - separated <br />recycling. <br />Brooklyn Park Recycling Director Dan Ruiz, known as "Dan the Recycling <br />Man" around his city, knew he had to do something, and not just because <br />he wanted to be green. <br />His department gets $170,000 in county cash a year, and it comes with a <br />string. <br />"Maintain or increase recycling pounds per household per year or lose <br />your funding," Ruiz said during a session on increasing recycling at <br />Wastecon last month. <br />So Ruiz crafted a plan: Starting this past spring, he and volunteers went <br />door -to -door educating residents about recycling. They handed out new <br />containers and answered questions. <br />And they used a little Psychology 101. <br />Borrowing from Robert Cialdini's "Influence: The Psychology of <br />Persuasion," Ruiz said he got the idea to pit neighbor against neighbor in <br />a recycling competition. <br />"Who doesn't want to be better than the Joneses down the street?" said <br />Ruiz. <br />He worked with his city's recycling collector, Waste Management Inc., to <br />get data for each of the city's 20 collection routes /neighborhoods. <br />http:// www. wasterecyclingnews .com /email.html ?id= 1315322887[9/6/2011 2:53:53 PM] <br />Waste & Recycling News senior <br />reporter Jim Johnson spends <br />sometime with Pedro Da Paz, <br />for an On the Job feature <br />Curbside' <br />0' <br />Sobenng news from 3L <br />metal workers arrested, <br />Garbage truck stunts. <br />