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Strengths and Weakness es of Survey F irms <br />1. Cobalt Community Research 2. CJ Olson Marketing 3. Accora Research <br />Strengths <br />• Familiarity with Roseville <br />• Lowest price <br />• Dedicated solely to government <br />budgeting <br />• 10 point scale creates greater <br />differentiation <br />• Local, regional and national comparisons <br />• Presentation of data allows comparison <br />of multiple layers of data at once <br />• Redundant presentation of data in table <br />format <br />• Ease of comparisons using cross tabs <br /> <br /> • Years of experience with <br />private sector <br />• Experienced emp loyees <br /> • Some experience with <br />government <br />Weaknesses <br />• Turn -around time for mail survey <br />• Unique presentation of data requires <br />more than cursory overview <br />• Budget size needs a reference scale <br /> • More expensive <br />• Little experience with <br />government <br />• Fewer questions <br />• Only experience with phone <br />surveys <br />• Not familiar with Roseville <br /> • Most expensive <br />• Not familiar with Roseville <br />• 12 -15 minute survey too short <br /> <br />Attachment A