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Regular City Council Meeting Monday,March 25,2013 Page 13 their marketing goals, Mr. Paschke advised that staff was making this recommen- dation for application on the front canopy area. Temporary Signage Mr. Paschke noted the continual consternation in monitoring and enforcing these types of signs, and the issues remaining since the code had been revised, with some areas remaining unclear or ambiguous. Mr. Paschke advised that staff rec- ommended this text amendment to provide more options and flexibility for small business owners with limited area for promotion of their businesses. Mr. Paschke advised that the permit requirements and associated fee would address the addi- tional staff time for monitoring those types of signs while addressing the issues that repeatedly come up. Mayor Roe divided the discussion between the two types of signs. Free-standing fuel canopy portion Discussion included clarification that the proposal would be the maximum amount of signage allowed on the canopy from any side; how staff arrived at their calculations to avoid being too restrictive; and examples by Mr. Paschke of typi- cal signage that did not exceed the proposed allowance; with variance applica- tions as an option,but not anticipated, for any potential excesses on a case by case basis. Annual Sign Councilmember Etten expressed appreciation to staff for addressing this issue, one he had heard often from business owners. Councilmember McGehee concurred. Discussion ensued regarding the annual fee proposed, with staff advising that it was still pending, but anticipated within the $50 to $75 range; types of signage permitted subject to the applicant providing staff with specifications and diagrams or photos of the signs to determine if they are permitted or not and designating their placement with approval by the landlord/property owner, and renewed annu- ally; limit to one sign, not multiple signs, and limited to a duration of 60-days to- tal to avoid the current proliferation of multiple signs; and how to address signs on corner lots. Further discussion included differentiation between signs on private property and rights-of-way, and minimum footage from property lines. Councilmember Laliberte requested a clarification in the ordinance that the annual sign will be limited to one (1), as she didn't see that in Item #5, with temporary signs limited to two (2),but no reference to annual signs.