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Regular City Council Meeting Monday,April 15, 2013 Page 20 Recycling Communications/ Outreach Efforts (Code 21) City Manager Malinen opined that this was an important function if the recycling program was to remain successful. Mayor Roe suggested, based on tonight's discussion and various perspectives, that the exercise be repeated in a second iteration to let the results speak for them- selves. Community Development Department Programs Organizational Management (Code 4) Community Development Director Patrick Trudgeon explained his rationale in ranking, noting that code enforcement was complicated, with numerous processes to follow and court proceedings, thus his higher ranking of this mandatory func- tion for the City. Economic Development and Redevelopment (Code 5) Mr. Trudgeon advised that he ranked this function lower, as something that the City could do without or provide for less emphasis, unless the City Council chose to take advantage of the City's inner-ring suburb location and at what level they chose to drive development or redevelopment. Councilmember Willmus concurred with Mr. Trudgeon's rationale completely. Councilmember Laliberte noted that she ranked it higher, as she considered that function including grant applications and bringing in revenue that would alleviate the burden on residents. Councilmember McGehee advised that she also disagreed, opining that this was the more important job of this department, with several recent actual develop- ments that did not provide a useful or positive impact on the community or its res- idents; necessitating long-range planning as a critical element. In adding to those comments, Mayor Roe noted his ranking as a "7," especially as a first-ring suburb and the community aspiration for an economically stable tax base. Reverting back to organizational management (Code 4), Mayor Roe re- viewed his across-the-board philosophy for program offerings and associated staff for those programs, it ranked as a "5" or "7" for him. However, based on to- night's discussion, Mayor Roe advised that he may need to revise his rankings where behind-the-scenes organization made various programs succeed as deliver- ables (e.g. recruiting volunteers for park and recreation programs). Mayor Roe noted his ranking of"3" as important priorities.