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Attachment C ��ariables 1. �'alk-b�- traf�ic is more apt to st�p in and passibly shop -«�e �vill most likely be losing much of this element «�hen and if «�e are able to relocate to this address. Vde hope to get some walk-by customers by those residents �vho li�� in the area. 2. Drive by traf�ic on I.exington flvenue is more apt to spot us, but not necessarily st�p in at that tirne - they could be our future customers. "I'his element is the most unpredictable of our estimates. �I'he Lexington Avenue address «�e ��ant to occupy� is on a fairly bus}� road, and this area could potentially increase the quantity af customers that find us and begin to shop in aur store. Optimisticall}�, the amount of lost business due to relocatian is offset by this increase in visibility from drive-by traffic. "I'he hope is that potential customers, durin� their normal traf�ic pattern, readily see "I'hc Booksh�p and ��hen th�ti• have an opportunty, stop in. "I'his relocatic�n could also possibly help local residents find us for the first time, if they did not n�rmally shop at Har Mar Mall. They will have found us because they live in the area and pass by. ES7'111.A7'ED Cl'STO�tER5 After relocating, I�uould give an approximate guess that ��e continue to maintain our current quantity of customers - about 30 per day. Keep in mind this is an average - aur weekday hours are longer than our weekend hours. Also, our hours of operation v�-ill be reduced somewhat, compared to the mall hours we must maintain at �Iar ��1ar. We expect that our'vlanday thraugh Friday hours will be shorter: ��e should be closing at $:00 p. m. compared tc� the 9:00 p. m. we currently maintain. Our Saturday and Sunday hours we eapect to stay the sarne. VVe also hope to grow over time. I wou►d guess that aur maximum potential customers «�ill probabl�� never exceed a �0% increase - but as stated, this will be hard to guesstimate real numbers. This maximum estimate ��ould therefore probahly never be more than 45 customers per day. C',�FC 1�r:� �I�his concept �mill onl�� 6e co��si��ereci ti�hen ��e reach a��int �f comf�rt, ��•ith ��he I3ookshop running smootl�. '��l�e iutent fc�r this potential idea is to hat�e a smail-type cottc.eilunchlgelato �tylc cafc, that would ��ppeal to c�i�r baokstore custamers ��d tlie local resicients. �'he type of �tace that if ynii ha��e sc�me cxtra time and «�ant to take a break ar �ossibl}� spend some tic�le there visiting with friends. 1 his �;rot�ld be a convenient local place for the neighborhvod. T+,Si�lA1e�;TE:i} C C`STO;ttE:RS T think ��e woul�i reach the same custo�ners as vur baokstore and "�uesstin�ate" that it would be o�'a �imilar quantity: somewher� arounci �tl c�tstor��r5 a day with a potential maximum of 45 customers. We are laoth excited k�d anxioi�� b�ut this new ciire�:tion fc�r The Boaksl�ap and appreciate all yaur assis- tance. 1 hc}pe this cc��ers all the inf�n��atinn you require, to make a deeisi�� about th� zoning. Please let me kno�� if an�rthing is missing or needs clariiication. Sinc�ret}�, ��;�/� . f ``� �� V I t �'�'r�' � ��n � yleiissa Olsan •-� •�