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�..- .� � HAR MAR MALL LOCATION - OUR HISTORY Our traffic in Har Mar Mall is influenced by: our regular customers and walk-by traffic. Our retail hours have been: Monday through Friday - 10:00 a. m. to 9 p. m., Saturday - 10:00 a. m. to 6 p. m., and Sunday - Noon to 5:00 p. m. In Har Mar Mall, we were open about 360 days per year with shortened hours on holidays, closed for 3 major holidays and occasional snow days. We have averaged about 30 customers per day over the last 3 years. Our regular customers reflect about 70% of our sales. The remaining 30 % is walk-by and customers who shop occasionally. With that average in mind - daily it translates to: 21 regulars and 9 walk-by customers. 1940 LEXINGTON AVENUE LOCATION - OUR FUTURE It is hard to estimate how much traffic we will have at 1940 Lexington Avenue. Hopefully, we will con- tinue to maintain our regular customers, but it will be unavoidable that some will not realize that we have moved and will not follow us to this new location. Variables 1. Walk-by traffic is more apt to stop in and possibly shop - we will most likely be losing much of this element when and if we are able to relocate to this address. We hope to get some walk-by customers by those residents who live in the area. 2. Drive by traffic on Lexington Avenue is more apt to spot us, but not necessarily stop in at that time - they could be our future customers. This element is the most unpredictable of our estimates. The Lexington Avenue address we want to occupy is on a fairly busy road, and this area could potentially increase the quantity of customers that find us and begin to shop in our store. Optimistically, the amount of lost business due to relocation is offset by this increase in visibility from drive-by traffic. The hope is that potential customers, during their normal traffic pattern, readily see The Bookshop and when they have an opportunty, stop in. This relocation could also possibly help local residents find us for the first time, if they did not normally shop at Har Mar Mall. They will have found us because they live in the area and pass by. ESTIMATED CUSTOMERS After relocating, I would give an approximate guess that we continue to maintain our current quantity of customers - about 30 per day. Keep in mind this is an average - our weekday hours are longer than our weekend hours. Also, our hours of operation will be reduced somewhat, compared to the mall hours we must maintain at Har Mar. We expect that our Monday through Friday hours will be shorter: we should be closing at 8:00 p. m. compared to the 9:00 p. m. we currently maintain. Our Saturday and Sunday hours we expect to stay the same. We also hope to grow over time. I would guess that our maximum potential customers will probably never exceed a 50% increase - but as stated, this will be hard to guesstimate real numbers. This maximum estimate would therefore probably never be more than 45 customers per day.