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The Contractor shall conduct its own promotions and public education to increase participation (see also Sections 6.08 and 6.09). The Contractor shall submit a draft of any public education literature for approval by the City, at least one month before printing and release of any such literature. 6.07. Annual Work Plan The City and the Contractor shall develop a work plan annually. The work plan shall include initiatives the Contractor will undertake to improve the City’s recycling program. These initiatives may include (but are not limited to) expansion of materials collected, voluntary expansion to businesses, effective education of residents - with measurement, community involvement, outreach to low participating communities, and outreach using electronic communications. The Plan shall be approved by the City and the Contractor by December 15 of the preceding year. (see also Sections 6.08 and 6.09) 6.08. Outreach to Low Participating Communities Contractor shall include in the annual work plan outreach efforts to low participating communities. Specifically the City seeks to engage immigrant communities. Contractor’s prior experience with outreach such as this should be identified in the Value Added Plan. 6.09. Outreach Using Electronic Communications Contractor shall identify in the annual work plan outreach efforts using electronic communications. The City seeks to engage residents where they are and is looking for electronic outreach to residents in addition to websites with information in text format. Contractor’s prior experience with outreach such as this should be identified in the Value Added Plan. 7. MATERIALS PROCESSING AND MARKETING 7.01. Processing Facilities Must Be Specified It is intended that all recyclables collected by the Contractor will go to recycling markets to be manufactured into recycled content goods. Preferably those markets will be in the Upper Midwest. 28