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HRA Meeting Minutes – Tuesday, July 16, 2013 Page 6 1 Ms. Kelsey advised that staff had explored other options in the City, with the biggest issue 2 being the garden component being the trigger for timing of the Fair for planting season. 3 4 Discussion ensued noting that the Parade of Homes occurred in the fall each year; 5 improvements for the Fair, even though the current event remains viable; clarification that the 6 funding of $30,000 from the HRA for the Communications position came from what was 7 originally allotted for the Marketing Consultant and collateral material; the need for the 8 Communications position, whether a consultant or employee, to collaborate with and among 9 all departments; lack of a similar position in the City at this time and restructuring of the 10 existing Communications function with adding the HRA function to it; need for a coordinated, 11 consistent message rather than many departments having different slogans and approaches for 12 marketing their respective departments and functions; and allowing a much more economical 13 and efficient effort, along with that consistent message. 14 15 Further discussion included a report from Member Willmus on City Council efforts to look at 16 the entire City entity to see how resources could be better utilized; and Ms. Kelsey’s intent for 17 continued coordination by the HRA with the City Council on its strategic plan initiatives to 18 ensure updates are consistent as the economic development focus continues to allow 19 businesses to be aware of the City’s interest in their health. 20 21 Member Masche congratulated Ms. Kelsey on the targeted budget dollars in line with and as 22 contemplated in the HRA Strategic Plan with funding in place for those initiatives. 23 24 At the request of Member Quam, Ms. Kelsey reviewed the $145,000 projected increase in the 25 2014 Budget from the 2013 Budget, clarifying where those funds would come from; and 26 carrying over 2012 and 2013 reserves into the next budget cycle. 27 28 10. Information Reports and Other Business (Verbal Reports by Staff and Board Members) 29 30 a.Rental Licensing Ordinance Update and Implementation Timing 31 Ms. Kelsey provided a status report for rental licensing following discussion with and 32 revisions to the first draft by the City Attorney and Building Codes Department. Ms. Kelsey 33 advised that she would meet again tomorrow with the City Attorney to finalize those 34 provisions, hoping to return to the HRA in August with the revised draft for their review, and 35 anticipated approval for recommendation to the City Council and their public hearing process. 36 37 b.Business, Expansion and Retention Consulting Agreement 38 Ms. Kelsey reported that four (4) proposals had been received, with anticipated action and 39 recommendations by the HRA at their August meeting; at which time a presentation by the 40 recommended finalist and next steps will be facilitated. 41 42 At the request of Member Willmus for the HRA’s multi-family housing options budget, Ms. 43 Kelsey advised that Owasso School site implications at $1.6 were only specific to the north 44 portion of the site, as the HRA could not purchase park land, and therefore the recent 45 appraisals would have little impact on that budget. 46 47 Fall Workshop Schedule 48 Reiterating the upcoming HRA sponsored workshops at the Ramsey County Library, Ms. 49 Kelsey advised that additional information was available online and could be obtained through 50 registering with the Library in their marketing materials, as well as through the City’s Parks & 51 Recreation registration options; along with in the City newsletter for fall quarter registration 52 information. 53 54 Dale Street Project Update