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HRA Meeting Minutes Tuesday, August 13, 2013 Page 3 1 At the request of Chair Maschka, Mr. Darger confirmed that Step 1 of the proposal involved 2 business owners. 3 4 5 compared with the sample reports provided by Mr. Darger; and noted their challenges with the 6 incredible amount of self-destruction and challenges they were facing with on-line versus on- 7 site sales. 8 9 Ms. Kelsey responded that staff was recommending that retail businesses, those nationally 10 operated at a corporate headquarters versus locally owned and operated, not be incorporated in 11 to the initial study. Ms. Kelsey advised that she would recommend to the BR&E Task Force 12 that they focus on office users and business owners (e.g., manufacturers) with local decision- 13 making rather than those management decisions being made elsewhere, such as their rationale 14 for choosing to operate and remain in Roseville. 15 16 Chair Maschka noted that representatives of Rosedale Center management interacted with the 17 City of Roseville frequently; and Ms. Kelsey clarified that they would certainly be involved, 18 but that her comments were intended to recognize and distinguish individual stores with local 19 franchises or operations, but corporately managed at the national level. 20 21 Member Willmus concurred with Chair Maschka, opining that local management 22 representatives at Har Mar Mall and Rosedale Center needed to be involved. Member 23 Willmus also referenced the recent City Council meeting with developers and property owners 24 in the Twin Lakes Redevelopment Area, and the valuable information coming from that 25 session as the City Council sought to hear from them on what the City could do to facilitate 26 development. 27 28 Ms. Kelsey concurred with the comments of Chair Maschka and Member Willmus. 29 30 Member Willmus, in his comparison of Roseville with Coon Rapids, noted that Roseville had 31 a considerable number of multi-tenant buildings, with some or many of those tenants choosing 32 to expand or relocate to a different community after 3-5 years. Member Willmus asked Mr. 33 Darger how such a model related or applied versus that of Blaine or Coon Rapids with their 34 typical stand-alone businesses owning their own buildings. 35 36 Mr. Darger concurred that Roseville was indeed unique to any other community the BR&E 37 Program had worked with to-date; but suggested that the deeper and more broad-based the 38 applied research, the better value it provided for the community, including types of businesses 39 and associated political issues, or perce 40 care about them if they were not surveyed. Mr. Darger advised that each community decided 41 on which businesses or types of businesses, as part of the calculus of the HRA and/or the 42 BR&E Task Force, along with what to address and how many businesses to visit within a 43 certain amount of time. Mr. Darger opined that there were many considerations that went into 44 the organization of the process; with the community determining the direction they wanted as 45 their focus. 46 47 Mr. Darger advised that the BR&E Program used several Roseville businesses for practice 48 visits, including Ehlers & Associates who owned their multi-tenant building, and Fantasy 49 Flight, who is looking to relocate within Roseville. Mr. Darger advised that those visits had 50 been very helpful for their class exercise. 51 52 In response to Chair Maschka on how to recruit members for the BR&E Task Force, Ms. 53 Kelsey advised that this would be an effort by the HRA to identify participants, as well as the 54 extent of their membership on the Task Force. Ms. Kelsey did note that the business visits