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38 utilize many of the same methodologies and personnel as Decision Resources. The company 39 serves clients across the nation in the private, public, and political sectors, including 40 corporations, municipalities and state governments, financial institutions, religious organizations, 41 business organizations, school districts, and non - profit organizations. 42 4 Typically, the Morris Leatherman Company utilizes a Telephone Random Sample in its survey. In this type of approach, a random sample of households is selected to be interviewed by At telephone. All households have an equal chance of being selected and the adult respondent in 4t, each household is also chosen randomly. Results are based upon a pre -set number of completed 4 7 interviews. 48 49 In June 2013, the City of Shoreview employed Decision Resources, Ltd. (prior to becoming The 50 Morris Leatherman Company), to conduct it community survey. The average interview took 42 51 minutes. Ur 5 In addition to Shoreview, The Morris Leatherman Company /Decision Resources have worked 5' with local communities such as the Golden Valley and Woodbury. 5! 5 National Research Center 5'i National Research Center, Inc. (NRC) conducts public sector research and evaluation, with 58 clients from across the country and around the globe. NRC developed The National Citizen 59 Survey, which is designed to enhance the public voice and aid local decision- making. NRC has 6o also developed instruments to measure older adults' perspectives about community livability, 61 government employee sentiment about the work environment, community mobility assessments 61 and resident opinion about local recreation and wellness. NRC is located in Boulder, CO. 6' 64 The City of New Brighton recently employed NRC to conduct its community survey. The 6L survey, conducted between January and March of 2013, was administered by mail to 1,200 randomly selected households within the city. Of those households receiving the survey, 372 67 residents responded to the survey, giving a response rate of 31 percent, giving the survey a 66 margin of error of plus or minus five percentage points around any given percentage for the 69 entire sample. The total cost to the City of New Brighton was $16,112. 70 71 The Mail -Out Census, like the one conducted by the City of New Brighton, is typical of the 72 research methodology utilized by NRC. In this type of approach, a written questionnaire is sent 7? to a sample of households in a community. The questionnaire requires respondents to follow 7� directions and answer each question in a specific manner (circling a letter, checking a box, etc.). 7T After a specific period of time, residents are mailed a reminder postcard. Results are based upon 7 the number of returned surveys at the pre- announced "cut -off 'date. BUDGET IMPLICATIONS 7L The 2014 budget includes $15,000 for a citizen survey. It is believed that both companies could 8o design and complete an acceptable survey that meets this budget guideline 81 82 STAFF RECOMMENDATION 83 The staff recommends that a resident survey be conducted in 2014 and that the City Council 84 select the company to design and complete the survey. Page 2 of 3