CC_Minutes_2014_0310 - Laserfiche WebLink

Home

Regular City Council Meeting Monday,March 10,2014 Page 7 was working for more trees this year to increase traffic at the OVAL for viewing lights, skating, dining in Roseville, staying overnight, and shopping the next day. Ms. Wearn reviewed other opportunities confirmed or being investigated and promoted statewide in conjunction with "Explore Minnesota" that highlight Ro- seville events and opportunities; and takes advantage of increased funding by the legislature for tourism marketing efforts across the state. Ms. Wearn reviewed the RVA's 2014-2016 Strategic Plan and three goals: • Engage the community in maximizing the region's visitor economy • Advocate for destination-enhancing development • Enhance the effectiveness and impact of RVA Ms. Wearn reviewed some of the upcoming 2014 major city-wide events and con- ferences already confirmed; and other efforts being pursued within the hospitality industry. At the request of Mayor Roe, and for the benefit of the public, Ms. Wearn ex- plained the mission of the RVA and how it was funded: to sell the hospitality in- dustry in Roseville on a local and national level through a dedicated guest tax of 3%; noting that the better the RVA did its job, the higher occupancy and more funding available toward those efforts. Mayo Roe thanked Ms. Wearn for her presentation b. Northeast Youth & Family Services (NYFS) Update of Activities Mayor Roe welcomed and introduced NYFS President&CEO Jerry Hromatka. Mr. Hromatka provided an update on the NYFS and its mission, with the presen- tation included as part of the agenda packet. Mr. Hromatka reviewed the mission of the organization over the last 37 years and changes made in the program over those years, including the most recent merger of the NYFS with the White Bear Lake Counseling Center in 2013, and change of the name to Northeast Youth & Family Services. Mr. Hromatka noted that the City of Roseville was one of fif- teen member municipalities supporting the NYFS, in addition to funding from other agencies and organizations. Mr. Hromatka provided a service summary and contracted service comparisons from 2012 to 2013; including itemizing those services by division over the last two years, with any annual increased funding requests based on the Consumers Price Index; and meetings with member City Managers and adjusting contracts accordingly. Mr. Hromatka provided updates on current trends, increased mental health issues, continuing achievement gaps for students, typically based on income with an av-