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seeger/Horwest, Case Ho. 2332 Page 3 building. This proposed wall signage is illustrated on the attached drawings. The proposed signage would be placed slightly differently on the north and south sides of the building, given the different visibility problems north and south of the site. On the south side, the signage would start 11' back from the front of the building, or set back 51' from the Lexington Avenue right-of-way. On the north side, it would start 29' back from the front, or 69' from the right-of-way line. The existing signage on these north and south faces (small rectangular Norwest logo) would be removed. 3. CONCLUSION & RECOMMENDATION We believe there is a practical difficulty in locating a pylon sign on site that will be reasonably visible, given the existing adjacent signage and the placement of the building on the site. We believe, therefore, that a variance of some sort is appropriate in order to provide relief from these conditions. The approach that has been proposed is reasonable and consistent with the overall sign size standards in the Code. The total amount of signage on the building would be the same as if a pylon sign were built. But, significantly, that signage would be placed on the existing building face instead of on a free-standing pylon sign, and it would be set back much farther from the front property line than a pylon sign would be. We recommend approval of the variance request with the condition that no additional signage, whether in the form of a pylon sign or additional wall signage, be allowed for the building, other than small directional signs, unless revisions to the Code are made in the future that would make such a request reasonable.