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seeger/Norwest, Case No. 2332 Page 2 In addition, there is a bonus of 1/2 square foot of sign area for each lineal foot in excess of 60 feet that the sign is set back from the center line of the frontage street. The front face of the building is set back 73 feet from the center line of Lexington Avenue, or 13 feet in excess of 60, for a bonus of 6.5 square feet. This means the building can have wall signage on any face of the building - front, sides, or back - as long as the total of all the signs does not exceed 106.5 square feet. The current signage on the front of the building is 100 square feet. 2) Pylon Siqns. One pylon sign per building per street frontage is allowed, also no greater than 100 square feet in area, and no more than 25 feet in height, set back at least 30 feet from the front property line (the current right-of-way line for Lexington Avenue) and 10 feet from either of the side lot lines. We discussed with the applicant several options for pursuing signage for the building, given the standards outlined above and the current feeling about the proliferation of signage in the community. These options were: 1) A pylon sign more or less in the middle of the site in front of the building that is taller and thinner than the original proposal, but that would meet the 30' front setback and the 25' height 1 imi t. We had sketched out this idea and sent it to the applicant following the September Planning Commission meeting. Norwest indicated this did not fit with the overall corporate logo format and they could not pursue this option. Such a pylon sign, even though it would meet the Code, would still contribute to the "sign clutter" along Lexington Avenue. 2) A pylon sign in their preferred format beyond either the north or south edges of the building, where it could meet the 30' setback. As was discussed at the previous Planning Commission meeting, this would mean serious loss of visibility from either the north or south due to trees or adjacent signs. 3) Additional wall signage in lieu of a pylon sign. Since a pylon would have two faces, each of 100 square feet facing opposite directions, it would be reasonable to propose signage of 100 square feet on each of the north and south faces of the building ( equivalent to a pylon sign split in two and placed on the building), in addition to the permitted wall signage already on the