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sign ordinance Discussion 12/9/92 page 2 The second sketch, Interior Lot (Long Frontage), shows a similar building on an interior lot (only one street frontage). Again the standards should work fine. The third sketch, Interior Lot (Short Frontage), shows a similar building on an interior lot, but with narrow street frontage. In this situation, tenants on the long side of the building would be at a disadvantage in identifying their businesses, because the short facade facing the street would not afford very much signage based on the formula in the Code. Furthermore, with the Code standards placing a limit on the amount of signage for the whole building, a tenant in a multi-tenant building wishing to change or add signage would need to know the amount of signage on all other tenant spaces. We believe this is an unreasonable expectation for an individual tenant. An option is that individual tenants be allowed to erect signage on their facade equal to half the percentage allowed for a street frontage in that District, or 30 square feet, whichever is greater. In the B-1, B-1B, and I Districts, this would be half of 7%, or 3.5%; in the other B Districts and the SC District, it would be half of 10%, or 5%. This approach makes the process easier for a tenant and easier for the City to administer. Another approach would be a Master or Common Signage Plan (see attached summary) required of every commercial or industrial building. This concept was discussed previously, but not passed on as part of the recommendations to the city Council. This would put the burden on the building owner to prepare a plan showing the location, size, design, and materials of all signage on a building. An individual tenant would then have to conform to the plan that is approved and on file with the city. This would be stricter and involve more city administration and record keeping, but would result in more attractive and standardized signage for multi-tenant buildings. Several of the city's larger shopping centers have such plans in place as part of a Special Use Permit or PUD approval. window sionaqe in Glass Buildinos. The recently passed amendments retain the standard for window signage at 25% of the window area. This is reasonable for modest-sized window areas, but there may be a case where a building is substantially glass - almost all window. In this case, the 25% window signage allowance would far exceed the 10% allowed for other wall signage, and would continue the "clutter" we have been trying to curb. One option that was considered in our earlier discussions was to include window signage in the overall formula for wall signage. This idea was rejected in favor of the existing 25% rule. This would indicate that some additional window signage above the wall signage