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J~1{; REQUEST FOR COUNCIL ACTION DATE: 10-26-92 ITEM NO.: ç - 3 ~~ Agenda section: Reports and Recommendations Department Approval: Manager Reviewed: Rosedale Center request for sign variances. Backqround: 1. The City's recently adopted sign ordinance indicates that three pylon signs would be allowed for Rosedale. A previous ordinance allowed for one pylon sign per street frontage, or in this case, a total of four pylon signs. Rosedale currently has four free standing signs. They are requesting a variance to allow construction of two additional free standing signs. An alternative would be to consider variances to have direction signs larger than 4.5 sq. ft. in size. 2. The proposed signs would be located at major entrances and would serve to direct incoming traffic to the major department stores. 3. The Planning Commission, on a 5-2 vote, recommended denial of the request for variance based on the signs being freestanding signs not directional signs because "Rosedale" appeared on the sign and to recommend a variance to allow two 18 sq. ft. directional signs without the word "Rosedale" on them based on the fact that four separate 4-1/2 sq. ft. directional signs could be constructed at each location in accordance with the new sign ordinance. City Attorney Comments: 1. Our ordinance, putting a moratorium on sign variances, has expired on its own terms. Alternatives: 1. Approve the proposal as requested by Rosedale. 2 . Deny the proposal as requested and approve an 18 sq. ft. directional sign as recommended by the Planning commission. Policy Ob;ectives: 1. To insure that development occurs consistent with the City's zoning and sign ordinances.