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Rosedale, Case No. 2476 Page 2 directional signs allowed. The proposed signs are 4' x 8', or 32 square feet each. One point of discussion is whether the Rosedale name constitutes advertising and, therefore, should not be considered for a directional sign. The proposed revisions to the Code (not yet in force) clearly state that advertising is not allowed on directional signs. Another issue is the combining of several pieces of information appropriate for directional signs onto one larger sign. Such a practice seems reasonable, since it would reduce confusion on the driver's part, but would still require a variance. This has been approved in the past for other shopping centers as part of a Special Use Permit approval. In the case of the Rosedale signage, if each of the four anchors had one directional sign at each location of 4.5 square feet each, the total would be 18 square feet, instead of the 32 square feet of the proposed sign. By eliminating the Rosedale name, the sign could meet this 18-square-foot size, as shown on the attached sketch. 3 . CONCLUSION If the proposed signs are considered pylon signs, like the other two that have already been installed, then the number of pylon signs for the Center would be exceeded. As directional signs, the proposed signs exceed the size limit for directional signs. The Planning Commission may feel that Rosedale has a hardship or a practical difficulty in directing traffic around their large site and could recommend approval of a variance for the 32-square-foot signs. If no hardship is found, the Planning Commission could consider the practical difficulty of installing four separate signs in each location for the four large tenants in the Center and recommend approval of a variance for a combined sign of 18 square feet, equal to four signs of permitted size. If no practical difficulty is found, the Planning commission could recommend denial of the variance and urge Rosedale to accomplish their signage within the 4.5-square-foot limit.