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PLANNING REPORT DATE: 14 October 1992 CASE NUMBER: 2476 APPLICANT: Rosedale Center LOCATION: Rosedale Center, Fairview & Hwy 36 ACTION REQUESTED: Sign variance 1. BACKGROUND / Rosedale Center has two large pylon signs and recently installed two directional monument signs at two of their main entries, which qualify as pylon signs by the Code considering their size. This brings the total to four, which is the number of pylon signs allowed by the current Code (one per street frontage). Rosedale now wants to install two more monument signs, identical to the other two, near the other two main entries into the Center. The request is for a variance to the sign ordinance to allow these two signs to be erected. 2. DEVELOPMENT ANALYSIS There is a moratorium in place on variances to the sign ordinance while the City has been studying possible revisions to the Code. The moratorium may be partially or totally lifted by the city council at its October 12 meeting. That decision will affect whether the variance for Rosedale's signs can be considered at all. Assuming that the moratorium is lifted for commercial signage, the Planning Commission can consider this variance, but still under the existing Code, since the proposed revisions being studied have not been officially adopted. The signs in question are illustrated on the attached drawings, and the existing and proposed locations are shown on the attached map. They contain the Rosedale name and the names of the four main anchor stores in the Center with arrows directing people to the appropriate area. Such directional signs are helpful in a large shopping center such as this one because they can guide shoppers to parking areas that are more conveniently located to their destination. The current Code allows directional signs up to 18" x 36" (4.5 square feet). There is no limit in the Code to the number of