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GENERAL GROWTH MANAGEMENT, INC. October 23, 1992 Craig Waldron 2660 Civic Center Drive Roseville, MN 55113-1899 Dear Mr. Waldron: The purpose of this letter is to express our position regarding the current recommendation of the planning committee this past October 14. At that meeting we were asked to state our reason or "hardship" for requesting a variance to the new sign ordinance. After having given further thought to this question we have arrived at what we feel are significant reasons for this request. BACKGROUND Rosedale embarked on a major renovation 21/2 years ago. We have completed this project with the exception of our entry way signs. Current sign codes restrict pylon/monument signs to 1 for each bordering street. We have 1 pylon sign on Hwy. 36 and one sign on Snelling giving directions to Rosedale. This past summer we re9.uested permits for four entry way signs. We received permits for two, thus reaching our lImit of four. We are asking for a variance to be able to install two additional signs exactly like the ones recently installed. CURRENT SITUATION We presented to the planning commission October 16, 1992 our request for a variance. At that meeting we were told that they needed to reclassify these signs as directional signs as opposed to pylon/monument signs which the previous were classified under. They recommended that we change the look from the original signs to meet the parameters of a directional sign for the next two. We wish to maintain the current classification and request a variance to the code restricting pylon/monument signs to one per bordering street. We have four main reasons for requesting this variance: First, when we first met with the city 2 1/2 years ago to layout our renovation plans, these plans called for the signage currently requested. As we came to completion a new ordinance had just been put into place. Due to a case of bad timing we are unable to complete the original plan. Second, to change the design of the signs to meet the specifications of a directional sign would shrink the size of the sign by 40%. The letters on the sign would not be of a size that would be readable from over 20 feet. Also, by taking the Rosedale name off of the sign would not act as an aid to patrons in the area as they attempted to find the center in which to shop. Rosedale Center 10 Rosedale Center Roseville, MN 55113 612/638-3553 FAX 612/638-3599