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Proposed Changes to Sign Ordinance Page 4 Principle Behind Solution '#2 One of the problems mentioned with current signage in Roseville is the clutter created by pylon signs. Clutter is typically related to the placement of a pylon sign in relation to another or, in other words, its setback. Currently, the sign ordinance states that pylon signs must be setback a minimum of 30 feet from the right-of-way. By creating a sign band, with a shorter minimum setback, we are accomplishing two things. 1) With a shorter minimum setback, signs can be shorter and smaller to accomplish their purpose. 2) By establishing a restrictive band where pylon signs must be placed, clutter can be cut down. It is less likely that pylon signs will be jumping all over the front yards of businesses. Solution #3 Businesses that front upon Interstate 35W, Highway 36, and Highway 280, are allowed a 25 percent square foot increase in the total amount of sign area allowed. However, requirements for pylon signs will remain unchanged. Principle Behind Solution #3 Larger signs should be allowed on these roadways for the following reasons: 1) Highway related businesses need large signs to direct automobile passengers to their establishment. 2) Higher speeds on these roadways require that signs are larger in order to be noticed. 3) Larger signs are not as aesthetically distracting fronting upon these roadways. Solution #4 A master sign plan should be required of every multi-tenant building. See attached sheet from the Planning Advisory Service for typical language. Principle Behind Solution #4 With a master sign plan, the City will be able to see how much signage a new development is proposing and where that signage will be located. A master sign plan will identify potential problems can be discovered before the signs are put up. Further, there will be a record on file in case th.ere are discrepancies with what was approved and what actually is on the site.