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Attachment A Roseville was developed around the car and in the era when subur the car. So it is not surprising, as noted before in Table 3-5, that Public Transportation received easily the lowest score of Roseville transportation factors (average 2.9) with 56 percent of the businesses rating it as neutral or unfavorable. Also, 35 percent of the commuters to the businesses are travelling more than 30 minutes one-way. Along with the DEED On the MAP data that shows that 44 percent of Roseville jobs earn $3,333/month or more, this suggests they are car commuters, which increases congestion, commute time and pollution. Further, this will increasingly be an issue since recent DEED Trends Publications data are indicating that barriers such as transportation and location issues are becoming even more important than skills of workforce as hiring barriers. Therefore, Roseville leaders could promote public transportation for both higher and lower income commuters. Metro Transit and Met Council transit analysts could figure out the high-flow areas where commuters are coming from and where theyÔre going in order to determine near-term and longer-term solutions. 3.7 Maintain and Promote Quality Recreational Amenities While Improving Those that are not High Quality Roseville is known for its outstanding parks and that is reflected in the very high score received for Recreational Activities (average = 4.1) in the data collected in the business interviews. This score is tied for second highest of all Local Business & Community Climate scores in the data. So why does this matter to BR&E? First, Roseville is an aging community with an average age much higher than Ramsey County (see chapter 2). To be attractive to new younger residents (possible workers and customers), a high quality of recreational opportuni (along with other factors). Second, retail/service businesses i between recreational activities and developing local clientele. St. Paul there is a large and growing segment of the population commuting and for recreation, and, in fact, Minneapolis is developing a national reputation for this. These bike devotees are doing business with bike-friendly Roseville is not known as a particularly bike-friendly community between the two core cities. Nor does it appear to have investe linear parks or trails. Please note: these impressions do not emerge from the BR&E interviews, but rather from the authorÔs conversations with Roseville residents and others with knowledge of Roseville. The community has a very fine installed base of parks and rec centers. One business mentioned that it uses a local park for its annual picnic. The city could to all businesses for such purposes. With respect to linear parks (i.e. bike/pedestrian ways) the city is not noted for its connectivity either within the communi amenities as the Gateway Trail (bikeway). Getting connected wit beneficial to the cityÔs image, resident satisfaction and wellness, and businesses as well (for bike commuter employees and customers). 3.8 Develop Education to Employment Connections among Business a The Itasca project (a group composed of the leaders of Minnesota companies) issued a 2012 report Higher Education Partnership for Prosperity that indicated that increasingly some form of higher education will be necessary for Minnesota workers: ROSEVILLEBR&E:CHAPTER327