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Page 27 PUBLIC DOCUMENT—TRADE SECRET DATA HAS BEEN EXCISED Proposal for Formal Franchise Renewal December 20, 2013 • The telephone survey features several questions that are misleading, uninterpretable, or likely to be misinterpreted; • The telephone survey report is missing any information about important controls and procedures undertaken to assure accurate results. Buske also distorts the numbers to make PEG viewership appear higher. Again as outlined in Talmey-Drake's critique, Buske presents viewership of PEG channels but only from a sub-sample of people who stated they watch PEG programming and not all cable subscribers. Thus monthly viewership of channels 14, 15, or 16 would be 22.8%, and weekly viewership would be 9.3%. Weekly viewership of channels 18, 19, and 20 would be 4.3%, for channel 21 would be .08%, and for channel 98 it would be 1.8%.64 Accordingly, the following table shows how many never watch these channels:65 Channel Buske: Amount Rescaled that never watch Channels 14,15 & 16 3.5 % 52.2 % Channels 18,19 & 20 36.4 % 68.5 % Channe121 72.2 % 86.3 % Channe198 68.7% 84.5 % Also as shown by the Talmey-Drake critique, statistical standards dictate that Buske's focus group is not projectable to the member-city communities. And the focus group process featured its own deep flaws, such as providing information and goals to respondents before the survey and phrasing questions awkwardly or in a results-oriented manner.66 The NSCC, through the Staff Report, its consultants' reports, and the RFRP, give inadequate attention to the costs involved in meeting various NSCC demands. This inattention is improper, as the Sixth Circuit made clear in Sturgis: "In determining whether [a] proposal is reasonable, [an LFA] must take into account the cost of ineeting each need. In order to do so, it must weigh the importance of the need against the cost."67 But even with the flaws in the Buske and Group W reports, Group W's survey results cannot avoid the fact that the biggest issue for customers is 64. Ex. 4 at 24. 65. Id. at 24-25. 66. Id. 67. Sturgis, 107 F.3d at 440.