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PUBLIC DOCUMENT-TRADE SECRET DATA HAS BEEN EXCISED Comcast of Minnesota Page 28 cost68 — something that the RFRI''s excessive PEG demands exacerbates. Perhaps most importantly though, Buske and Group W's reports acknowledge that less than half of subscribers had even watched a single program on a PEG channe1.69 And half of respondents said they were "not interested at all" in HD PEG channels. �� In the Talmey-Drake study requested by Comcast, interest in PEG access was also remarkably low. Additionally, Comcast requested a scientifically valid survey to find out the community's needs regarding how many PEG channels are desired in the member cities. The study was performed by Talmey-Drake Research, a respected polling firm that has worked for both operators and LFAs. Talmey-Drake's report — attached to this proposal as Exhibit 3— shows that (a) customers' foremost concern is limiting the cost of cable and (b) there is very low interest in having resources devoted to PEG programming: • Most subscribers couldn't name a single access channel; • Just 1 out of the 8 channels — Channel 16 — had regular (at least once per week) viewership; • Between 60 % and 81 % of customers said they "never" watch 7 of the 8 channels, with between 78% and 94% saying they "seldom" or "never" watch each of the 8 channels; • 70% of respondents did not want more access channels; • The median amount of respondent's bills that they wanted devoted to PEG access was "zero"; • 67% of respondents said making PEG programming in HD format was not important; • 80% of customers said they should not have to pay any amount for HD PEG-access programming; • 63 % of customer said making PEG programming in an on-demand platform was not important; and • 6% of customers wanted better picture quality for PEG-access channels. As pointed out by Talmey-Drake, 77.3% of those interviewed said they never watched or watched on a less-than-monthly basis channels 14,15, and 16. 85.5 % 68. Buske Memo. p. 48. 69. Buske Memo. at 52. 70. See Group W Memo. at 18.