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Page 3 PUBLIC DOCUMENT-TRADE SECRET DATA HAS BEEN EXCISED Proposal for Formal Franchise Renewal December 20, 2013 These and other aspects of Comcast's proposal are further outlined in the rest of this Executive Summary, and detailed in the form responses below. A. Based on ascertainment findings and current PEG usage, Comcast's PEG offerings will more than satisfy established community needs. Even the NSCCs biased consultant could not justify the PEG demands made by the NSCC staff. The NSCCs PEG consultant's report, despite being flawed by bias and improper methodologies, shows low interest in and need for 8 PEG channels and it fails to address the issue of cost to consumers. The Buske Group — which conducted the NSCC's ascertainment — took a biased approach to the whole subject: the part of the Buske's business that found a"need" for 8 PEG channels and excessive funding compliments the other part of Buske's business that provides consulting services for PEG channels and facilities. Buske's faulty process is explained in detail in the expert report of Talmey- Drake Research & Strategy Inc. (at Exhibit 3). Despite Buske's efforts to generate as much interest in PEG as possible, even its report shows little community need or interest for 8 PEG channels. Less than half of cable subscribers could say they had "ever watched a program on a CTV channel."1 More specifically, 77.3% of subscribers interviewed by Group W said they never watched or watched on a less-than-monthly basis channels 14, 15, and 16. 85.5 % of subscribers never watched or watched on a less-than- monthly basis channels 18, 19, and 20.2 Also a recent community survey by the City of Shoreview confirms low interest in PEG programming in the region.3 Comcast's legally and scientifically proper survey showed little community interest in PEG. Comcast's expert survey-research firm, Talmey-Drake, using scientifically sound, reliable survey methodology, also confirmed low community need and interest in PEG: • Most subscribers couldn't name a single access channel; • Just 1 out of the 8 channels — Channe116 — had "regular" (at least once per week) viewership; 1. Group W Report (NSCC Staff Report Ex. C) at 12. 2. Ex. 4 at 16-17. 3. Shoreview's 2013 survey results can be found at http: / / www.shoreviewmn.gov/ home/ showdocument?id=2626.