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<br />\'~, , .. <br />f' <br />I <br /> <br />1 <br /> <br />What makes Aladdin's Castle Family Entertainment Centers different from nonnal gamerooms? <br /> <br />, <br /> <br />OUR FAMJLY FOCUS!!! <br /> <br />Over the twenty plus years as the leader in our industry, Aladdin's Castle bas developed the <br />formula which provides good, clean and wholesome fun for the ENTIRE FAMILY. <br /> <br />Our management, like the management of McDonald's and other highly successful retail <br />companies, believes that if you provide the highest quality products in a clean, bright, safe, and <br />most importantly, fun environment, you will keep your customers from the time they are in <br />strollers through the rest of their lives. <br /> <br />THE RIGHT ENVIRONMENT <br /> <br />Aladdin's Castle maintains and merchandises its Family Entertainment Centers to attract families <br />and young children. During the three year period of 1991 through 1993 almost two-thirds of <br />our Centers will be renovated and/or expanded. As part of this huge project the Centers will, <br />have new or updated formal birthday party facilities, redemption prize centers, ticket dispensing <br />games such as SkeebaIl and Bozo's Grand Prize and other children's games and rides. Whenever <br />the space configuraûon allows, all these family attractions are merchandised at the front entrance <br />to the Center in a special highly lit area which is separate from the video games and other <br />teenage amusement games. <br /> <br />Aladdin t S Castle also maintains public restrooms at most of our Centers, for the co~venience of <br />the families and to relieve the burden on the mall and our fellow tenants. <br /> <br />Our Centers are managed by uniformed adult professiona1s. Each manager is highly trained, <br />not only in the operation of our business, but also in achieving the family customer mix through <br />strict adherènce to high standards. No food, drinks, smoking, loitering, or annoying conduct <br />is allowed in any of our Centers. <br /> <br />PROMOTING WHOLESOME ENTERTAINMENT <br /> <br />While competing gamerooms exist from the natural traffic developed in the mall, Aladdin's <br />Castle actively promotes our family fun. Each month, thousands of direct mail advertisements <br />are sent to families in the areas surrounding our centers promoting our birthday party packages <br />and other value pricing offers. <br /> <br />Aladdin's Castle has become the industry innovator by developing national tie-in promotions <br />with family product manufacturers. <br /> <br />Just completed is an RJRlNabisco promotion in conjunction with their Bubble Yum brand. <br />During the event tens of thousands of families participated in bubble blowing contests in <br />