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Mr. Michael L. Falk, City Planner, City of Roseville October 2, 1995 Page 2 With the surrounding retail environment, the site could easily lend itself to an additional retail business, or more precisely restaurant/fast food operation. However, the intensity of the additional traffic created by most retailers or restaurants would add considerable car trips to the already busy frontage road at this site. The proposed use will generate less traffic on a daily basis than almost any other conceivable business of a retail or office nature. This wiU enable the existing frontage road and shopping center entrance to maintain a safe level of traffic flow. As with most national automotive aftennarket businesses these days. Car X corporate is continuously upgrading it's image to the consumer. Because of the comp~!tive nature of these operations, customer appeal and first impression are of the utmost importance. Therefore, each franchisee is required through their franchise agreements, to maintain a professional and aesthetically pleasing environment with standardized colors and displays. As with the look of the facility, customer service and satisfaction is looked upon as the key ingredient to a successful business. Should a customer have a bad experience at one Car X store, the entire chain is reflected upon badly. Therefore, the corporate franchiser continuously surveys the customers of it's franchisees in order to control the customer service index on a national scale. Should the customer service index of a franchisee fall below corporate standards, the franchisee can suffer a number of remedies as aUowed by each franchise agreement. Roseville currently houses one of the largest volume Midas Muffler & Brake facilities in the Midwest. With the ever growing populations along with continued developmental gfO'wth, Roseville has demonstrated it's need for such a business through it's support of similar businesses. In fact, Car X has been searching the Roseville market for five years to find a location and only now has been able to purchase the correct site. The owner of this proposed site is Jeffrey Bernstein. The name of his franchise corporation is Minne Mufflers, Inc.. Mr. Bernstein and his father were one of the first Car X franchisees in the country, opening their first store in Madison, Wisconsin in 1972. They now operate six stores; four in the Twin Cities and two in Madison. They are considered the best operators within the chain, with their six stores consistently placing within the top ten nationally out of 154. Each of their sites employ an average of six key individuals. Their standard operating how's are as follows: Monday & Thursday: Tues., Wed. & Friday Saturday: Sunday: 8:00 AM - 7:00 PM 8:00 AM - 5:30 PM 8:00 AM - 3:00 PM CLOSED With Roseville as their seventh location, they are also opening.their eighth store in New Hope, Minnesota. Inventory replenishment is accomplished via daily deliveries from their own warehouse located in Minneapolis, Minnesota. Light duty, two wheel drive pick-up trucks are