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HRA Meeting Minutes – Monday, July 28, 2014 Page 4 1 2 Member Quam questioned the lack of a clause in the DRAFT agreement regarding a 3 termination clause for both parties, opining that the current language gave a unilateral right to 4 any future amendments to the agreement. 5 6 Ms. Kelsey duly noted that omission, and suggested the HRA, at their discretion, authorize 7 entering into the agreement, contingent upon review and inclusion of such a termination clause 8 in the agreement drafted by the HRA Attorney prior to execution of the document. 9 10 11 Motion: Member Lee moved, seconded by Member Elkins to approve participation of the 12 RHRA in Saleforce.com database with Greater MSP at an annual fee of $400, as 13 presented in the staff report dated July 28, 2014; and DRAFT Agreement attached to the 14 report; amended to make approval contingent upon review and language revised to 15 include a termination clause as determined by the HRA Attorney. 16 17 Ayes: 5 18 Nays: 0 19 Motion carried. 20 21 c.Discussion on Living Smarter Slogan 22 As detailed in the staff report, Ms. Kelsey reviewed the various tag lines used throughout the 23 City; and sought feedback from the HRA on the possibility of contracting with a third-party 24 vendor for the HRA to take the initiative to explore the development a of a consistent tagline to 25 be used by all City of Roseville Departments of the community to identify with. 26 27 As provided in the various attachments and current slogans used, Ms. Kelsey listed some of the 28 different slogans currently being used among departments, whether used to specifically market 29 the business community, “Living Smarter” opportunities; or those used by the Roseville 30 Visitor’s Association (RVA), but all without a consistent element, and often sending a mixed 31 message about the community’s identity. 32 33 Ms. Kelsey suggested revisiting the intent and the actual audience – whether residents, 34 employers and/or employees working in Roseville – or the entire area. Ms. Kelsey noted that 35 the City and its Communications Manager was working on the website revamp, and suggested 36 that the HRA take the lead in incorporating a consistent logo and message as part of that 37 website’s new look. 38 39 Ms. Kelsey advised that a third party vendor could guide the City’s staff in implementing a 40 consistent tagline to be used throughout the City. As part of that analysis, Ms. Kelsey noted 41 that it could involve the community and business owners as well as other third party focus 42 groups. Ms. Kelsey noted that, to-date, staff had not initiated use of the allotted $20,000 in the 43 2014 HRA budget; and anticipated this research and associated costs to develop a tagline 44 would be between $7,500 and $10,000. Ms. Kelsey clarified that this would include working 45 with the City’s Communications Manager Garry Bowman to facilitate the process. 46 47 Ms. Kelsey further clarified that this work should not be construed as a rebranding of the City 48 or meant to change any of the imagery currently associated with the City’s identity, noting that 49 the intent was to embrace the City’s current rose logo. Ms. Kelsey advised that this would 50 provide a consistent tagline for all entities to use; with the HRA taking the lead in making it 51 happen; and involve focus groups and feedback from various groups, including resident, 52 businesses., and those using City services and/or programs. Ms. Kelsey noted that the HRA 53 to-date has been instrumental in performing bridge-building, and this would simply be another 54 example of them taking the initiative. 55