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Draft 11/13/98 10. County Road C The County Road C area encompasses parcels that bor<;J.er Long Lake Road from County Road C to C2 and includes office, industrial and car/truck sales and repair businesses. There is a total of 58 acres, generating an estimated market value of $17.7 million. From a redevelopment standpoint this area will continue to remain office and car/truck sales uses with reinvestment potential to bring the buildings up to current design standards. 11. Lexington/Larpenteur The Lexington/Larpenteur redevelopment area, consisting of approximately 39 acres and generating an estimated market value of$13.7 million, was one ofthe first commercial areas developed in the early 50's in Roseville. With the development of the commercial areas came apartment living surrounded by the traditional single family homes. This area consists of a wide variety of housing choices and has evolved from 1800's rural farms and markets that served the horticulture and truck farming industries to a contemporary mixed use neighborhood with commercial uses and an auto oriented roadway carrying approximately 17,500 vehicles per day. The aging retail uses and wide roadway, combined with high traffic volumes has transformed the Lexington/Larpenteur Avenue area into a physical barrier to pedestrians and a psychological boundary between bordering communities. Redevelopment of this area needs to incorporate livable community concepts, quality design and streetscape elements as outlined in the Larpenteur Avenue Streetscape Master Plan. (Appendices Book 2 - 12.7C) Redevelopment is occurring in the area consistent with those plans but not without additional City assistance. The Roseville Center, owned and operated by Bradley Real Estate, began redevelopment of the site in 1998. The redevelopment includes the following: 1. Building elevations that incorporate design elements of the Larpenteur Streetscape Plan. These designs of the building elevation include replacement of the metal roof with a new metal roof in a slate blue color, installation of a main tower and/or corner towers, roof line elements to address the changes in grade, placement of masonry around the existing columns (brick with broken block base), designation of a sign band and development of consistent signage over time through the use of tenant sign design criteria, and painting of the north side of the building in a complementary color. 2. Pylon sign elevations that reflect the proposed design of the Center and are "grounded" . 8