2014-09-10_PR Comm Packet - Laserfiche WebLink

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The Morris Leatherinan Company July, 2014 Community Center: By a 64%-26% majority, residents support in concept the construction of a Community Center by the City of Roseville. Fifty-two percent of the sample indicate that a member of their household would be at least "somewhat likely" to use the facility if it were built; using standard market projection techniques, the expected user level would be 18% of the city's households. The typical resident would be willing to increase their property taxes by $2.58 per month to fund the construction of the Community Center; however, 40% of the sample would support no tax increase for this purpose. Communications Issues: The City Newsletter is the most often indicated primary source of information about the community, at 48%. The local newspaper ranks second, at 28%, and the "City website," is third, at 11%. Preferred sources of information about City Government and its activities are somewhat different from the existing communications pattern. This time, City publications and newsletters are at the top of the list, at 43%. Seventeen percent each choose "mailings to their home" and "local weekly newspaper coverage." Rounding out the list, 11 % prefer the "City Website." Eighty-six percent receive the "Roseville City News," and 92% of this group regularly read it. The reach of the publication is 79% of the community's households. The newsletter's effectiveness as an information channel is highly regarded: ninety percent highly rate its effectiveness in keeping them informed about activities in the city. With the exception of Facebook, social media usage among Roseville residents is limited. Seventeen percent use Nextdoor, 29% tweet, 35% use YouTube, and 44% post or read Facebook. But, 68% use e-mail, and of this group, 60% are likely to use it to obtain information about the City of Roseville. In a similar fashion, 55% visit the City Website, and of this group, 80% are likely to access it for city information. Ninety-one percent rate the City's overall performance in communicating key local issues to residents as either "excellent" or "good." Only nine percent are more critical in their evaluations. This rating is also among the highest in the Metropolitan Area. rol