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The Morris Leathernian (,onijmny <br />July, 2014 <br />Conclusions: <br />In general, Roseville citizens are very satisfied with their community, and very high ratings on <br />most aspects of city operations are commonplace. The key issues facing decision -makers in the <br />future are addressing perceptions about "rising crime" and "aging infrastructure, particularly <br />road and streets." Property tax levels are a secondary concern, but still a limiting factor. <br />Community development efforts should focus on attracting younger residents to the community <br />while also helping seniors stay in the community, since two moderate concerns are the lack of <br />starter homes for young families and the lack of assisted living opportunities for seniors. <br />Information levels about City Government activities are very high in comparison with <br />neighboring communities. Positive ratings of both the Mayor and City Council and City Staff <br />are at the top of the Metropolitan Area. "Roseville City News," the city's newsletter, is <br />exceptionally well regarded: it possesses a higher readership and effectiveness ratings than most <br />peer communities. <br />Citizens are clearly enthusiastic about their City. With the "City Booster" percentage at 24%, or <br />four times the suburban norm, a large reservoir of goodwill has been established; this will serve <br />decision -makers, in particular, very well as new issues are encountered and relatively tough <br />decisions must be made. <br />Methodology: <br />This study contains the results of a telephone survey of 400 randomly selected residents of the City of Roseville. <br />Survey responses were gathered by professional interviewers across the community between April 14th and 30`h, <br />2014. The average interview took 27 minutes. All respondents interviewed in this study were part of a randomly <br />generated sample of adult residents of the City of Roseville. In general, random samples such as this yield results <br />projectable to their respective universe within f 5.0 percent in 95 out of 100 cases. <br />7 <br />