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<br />._:< ~-~. '..J' <br /> <br />.~ ,!t ,. .~. 1. . ....~ "., ,:".., \r\,.~ <br />' : ~ ~.., . ,'" \," .... . <br />. ..... ,- . '," \). '. . <br />~.. . ._ .."" ~ f. ", ...... '-' . <br />t"'"\ '.; . oJ..... <br />,~. " . --. ~ .. '--' <br />who have demonstrated success in marketing ~etilJ>r~boUsIi1g locally and nationwide. <br /> <br />. <br /> <br />The marketing campaign should consist of advertising (including site signs and bill- <br />boards on major streets near the subje'ct site) that will appeal to both seniors them- <br />selves as well as the younger market seeking housing for their elderly parents. News- <br />paper ads and ads in targeted publications (i.e., Senior News) should be part of the <br />campaign. Presentations to senior clubs, senior centers and area churches will be <br />important and' should be used to build a I11~i1ing list of prospects. Events taking <br />place around a holiday or with a specific theme can bring prospects to the site (and <br />the building i~lf, once completed). <br /> <br />Sufficient collateral materials should be available to prospects and their families in- <br />cluding a complete set of unit floor plans, rent schedule, list of amenities and services, <br />and a map showing the site in proximity to area retail stores, health and community <br />services and any significant attractions. These brochures should be easy to read and <br />visually appealing, designed by a professional graphic arts or advertising firm. <br /> <br />- <br /> <br />Interested prospects should be required to place a refundable reservation deposit of at <br />least one month's rent to indicate a commitment to the project. A deposit should not <br />be required during pre-marketing efforts when the marketing team is first building a <br />mailing list. <br /> <br />.. <br /> <br />Lf~ <br />