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Regular City Council Meeting Monday, October 20, 2014 Page 21 stopped at this point, and back up to ensure everyone was on the same page. Mr. Trudgeon advised that he would have that item removed from the HRA agenda to allow that broader discussion to happen, potentially at the upcoming joint City Council and HRA meeting in November to ensure things were moving ahead for the right reason. Mr. Trudgeon again apologized if staff missed the mark on communicating those coordinated efforts, and offered to go back to square one and make sure everyone was onboard. Mayor Roe suggested the HRA may be eager to accomplish those items on their work plan,but noted the communication efforts and branding affected both organ- izations and presented a broader issue for the City as a whole, and that everyone needed to be in sync. Councilmember Laliberte questioned if the HRA no longer intended to fund the Communications position any longer; and was simply cherry picking here and there, and was not in concert with the overall communication goals the City want- ed to accomplish. If the City's Communication Manager Garry Bowman was in- volved in these efforts of the HRA, Councilmember Laliberte opined that it would have been a great thing to have that mentioned during his most recent communi- cations update to make sure everyone was on board. City Manager Trudgeon suggested is was just a lack of understanding, and not the intent to exclude it, but it was important for everyone to be sure of the goal and process getting there. Mr. Trudgeon expressed his—and staff's—ongoing interest in hearing input from the City Council on what is and is not important to them for follow-up. Councilmember McGehee opined that there were already two really good ta- glines: "Living Smarter" used by the HRA, and "Roseville is Perfectly Posi- tioned" used by the Roseville Visitor's Association; and further opined that she could see no reason to change from those, since everything fit under one of those two umbrellas. Councilmember McGehee stated that there should be some pre- liminary discussion of benefits in changing something that was already well- recognized in the community and that had already cost considerable money. Councilmember McGehee opined that seeking a consultant to help us get a new brand was only the tip of the iceberg, with many more expensive ventures to fol- low. Councilmember Etten clarified that the HRA was not saying the "Living Smarter" campaign didn't work on its own,but everyone—whether the RVA, Parks &Rec- reation, Police, or other departments — seemed to have their own brand with each department operating under its own umbrella rather than looking for an overall image for Roseville. Councilmember Etten advised that the thought pattern was that rather than having people confused by those different taglines depending on the department or situation, it was better to have one overarching theme or brand.