CC_Minutes_2014_1110 - Laserfiche WebLink

Home

Regular City Council Meeting Monday,November 10, 2014 Page 6 City Manager Trudgeon noted that, it had been clear from previous City Council meetings, that there had not been enough discussion up to this point, and noted that this was intended for information only, with no formal action requested until the December 1, 2014 meeting following staffs contact with communication con- sultants. Mr. Trudgeon opined that staff thought it was an important project, as outlined by Mr. Bowman; and at the request of Mayor Roe, estimated a total ex- penditure for consulting fees of a maximum amount of$15,000. Councilmember Willmus recognized that the current HRA brand "Living Smart- er," was more focused on housing, and as the HRA moved toward more involve- ment with the local business community, he understood the need to review that brand, as well as recognizing that the HRA was a separate legal entity from the City. However, Councilmember Willmus questioned if the same tagline was be- ing considered for both the City and the HRA. Communications Manager Bowman responded that it was the goal to develop a tagline that was all-inclusive, including all city-wide departments in the City of Roseville, HRA and the Roseville Visitor's Association if possible. Specific discussion involved individual City departments and their guiding prin- ciples or strategic or value statements that would and could be incorporated into marketing materials, but all under the same tagline or identify for the City as a whole. Councilmember McGehee opined that the"Living Smarter"tagline currently used by the HRA was fine, and the business community could fit under that as well. However, if the cost for review of this by consultants was $15,000 versus $40,000, Councilmember McGehee stated that she may be more likely to approve it, in an effort for the tagline to meld or combine those efforts. City Manager Trudgeon reiterated that every department had a vision statement or value plan, but the goal was for one visual graphic and style to get the broader message across all departments. At the request of Councilmember McGehee, Mr. Bowman reviewed the creative process that a consultant would use in developing a tagline: through community focus groups and other tools and options with a goal to come up with something authentic to move forward, and that would provide a cohesiveness across all de- partments. At the request of Councilmember Etten, Mr. Bowman stated that staff did not see the City's long-time logo changing,but anticipated that all departments would use that same logo and provide a more unified look moving forward.