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Regular City Council Meeting Monday, November 10, 2014 Page 5 a. Quarterly Joint Meeting with the Housing & Redevelopment Authority (HRA) HRA Board Members present included Vice Chair Vicki Lee and Members Bill Majerus, Susan Elkins, and Dan Wall; along with HRA Executive Director Jeanne Kelsey; and City Communications Manager Garry Bowman. Mayor Roe noted that Communications Manager Garry Bowman would initiate tonight's joint discussion with an update of the Tagline Project being reviewed by his department and HRA staff. City Tagline Project Mr. Bowman noted that this initiative had been in process for some time, and had begun with the HRA's desire to look into the City's and HRA's overall marketing opportunities and specific foci. Even before his employment with the City, Mr. Bowman noted the need had been identified to consolidate communication efforts and a city-wide and consistent message versus the current unorganized and dis- tracted messages. Mr. Bowman reviewed the proposed tagline process and uni- fied consideration of a style guide that would consolidate logos, recognize best practices, and incorporate the City's current logo. Mr. Bowman provided samples of various logos currently used by departments within the City. Mr. Bowman advised that the HRA, at their July 2014 meeting, had recognized the need for a broader and more inclusive message, which resulted in City Admin- istration and the HRA jointly launching a project to develop a new City tagline to meet the needs and goals of both organizations. Since that initial discussion, Mr. Bowman advised that he and Ms. Kelsey had been co-leading the project; and apologized for any misconceptions that the HRA had gone off on their own, when the purpose was to streamline communication efforts across the board. At this time in the process, Mr. Bowman advised that the next step was to seek Requests for Qualifications from communication consultants to see what services they could offer to the process. Based on further discussions, Mr. Bowman noted that staff had determined that it was beneficial for the City's Administration and Communications staff to take responsibility and carry the financial role in moving the project forward, with City Council approval when applicable. Mr. Bowman clarified that the intent was for funding from the Communications Budget, con- sisting of non-taxpayer funds. Mr. Bowman noted his personal excitement about the prospects, including seek- ing additional information from other communities. However, Mr. Bowman fur- ther clarified that the goal was not to seek a full-blown image campaign, which could cost upwards of$50,000; but to arrive at some conclusions and glean in- formation through this process. Mr. Bowman noted that staff had not moved for- ward from that point, and was now seeking City Council feedback and offered staff's presence to answer questions and discuss this project further.