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A. The property in question cannot be put to a reasonable use if used under conditions allowed by the official controls: The City staff has determined that the property cannot be put to reasonable use under the official controls. Brentwood Town Offices should be allowed visible signage to be economically successful. Facade signage would be more difficult to see than a ground sign. The existing trees block a clear view of a facade or monument sign at the required setback. Additionally, the site's grade at the optimal sign location slopes east toward the parking lot adding to the visibility problems. Another factor staff has considered is the amount of boulevard along Lexington Avenue. Currently, the east side of Lexington Avenue has a boulevard from curb to property line of approximately 33 feet, which is wider than other city and county streets in Roseville. B. The plight of the land owner is due to circumstances unique to the property not created by the land owner: The mature stand of trees makes sign placement on the property, specifically the front yard adjacent to Lexington Avenue, almost impossible without moving the sign toward the west property line. C. The variance, if granted, will not alter the essential character of the locality: The Community Development Staff has determined that the placement of a monument sign one foot off of the western property line would not alter the essential character or the locality, nor adversely affect the public health, safety, or general welfare, of the city or adjacent properties. The sign is very tasteful and its location will not hinder vehicles attempting to turn north or south onto Lexington Avenue, nor will the sign limit the ability to place a path within the existing right- of-way. 5.0 POLICY & FISCAL IMPLICATION 5.1 There are no additional fiscal implications and no public infrastructure improvements or extensions necessary. 6.0 STAFF RECOMMENDATION W /CONDITIONS: 6.1 The Community Development Staff recommends approval of a14 foot variance to Section 1009 .03M of the Roseville City Code, allowing the installation of a ground (monument) sign one foot from the west property line, for property located at 2332 to 2340 Lexington Avenue, subject to the following conditions: A. The monument sign be no more than eight feet in height. B. Perennial plantings and/or shrubs be placed below the sign between the two columns, and east slightly towards the parking lot. C. Any lighting of the sign (no street or residential glare allowed) shall be concealed at grade or on fixtures within the sign structure. PF3391 ReA 051302 Page 3 of 4