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1 Company becomes aware of the damage, breakage, or burn-out, or at the time of weekly 2 maintenance, whichever is sooner. 3 Section 12. Advertising. 4 Advertising size and placement shall be in accordance with the Roseville City Code 5 regulations. 6 Each transit shelter installed by the Company shall contain two panels for advertising 7 displays measuring no more than 48" wide and 72" high either positioned in form a 8 triangle or placed back-to-back on one-way streets. Where the sidewalk is detached and 9 is situated behind the shelter, a third panel will be added on the back of the triangle for 10 the City's use for public service announcements. Such displays shall be used solely for 11 advertising materials and/or public service announcements. The Company shall use its 12 best reasonable efforts to obtain revenue-generating advertisements for the two (2) 13 advertising display panels that face the street on each transit shelter, except where the 14 City has the right to utilize a panel for public service announcements. 15 16 Except with respect to the monthly fee payable to the City pursuant to Section 10 hereof, 17 the Company shall have the right to retain all revenues generated from the advertising 18 displays on all transit shelters. Under no circumstances shall any advertising display 19 contain indecent or vulgar pictures, graphics or language or include advertising for any 20 alcohol or tobacco products. The Company further agrees not to display advertising 21 relating to contraception, pornography, politics or religion. The Company agrees to 22 remove within forty-eight (48) hours after its receipt of the City's written notification 23 requesting such removal, any advertisements which the City in its reasonable discretion 24 deems to be offensive, or in conflict with the City's health, safety and welfare concerns. 25 In the event that the Company fails to remove such advertisements within such forty- 26 eight (48) hour period, the City may remove the materials at the Company's sole cost and 27 expense. 28 Section 13. Locations. 29 Location of Transit Shelters: The Company shall erect transit shelters at those locations 30 that are mutually agreed upon by the City and the Company, but only after a permit is 31 approved by the Public Works Director as per Section 703.05 of the City Code. All 32 transit shelters shall be erected on public rights-of-way, or private property with written 33 authorization from the property owner(s), and shall be subject to all rules, regulations and 34 ordinances governing the use of such rights-of-way. Prior to erecting any such shelters at 35 any locations, Outdoor Promotions shall secure any necessary approval and/or zoning 36 variance that may be required from any governmental entity. 4