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City Council Meeting Retreat Tuesday, February 17, 2015 Page 11 or issues to maximize. Mr. Rapp noted a parallel exercise would be to match weaknesses and threats to define strategic issues to minimize. At the conclusion of this break-out ex- ercise, Mr. Rapp advised that the groups would again combine and report their findings. Mr. Rapp opined that this should provide a clear picture of things right in front of us that tended to trip up our goals or keep us from achieving objectives. The STRENGTHS/OPPORTUNITIES groups combined (Mayor Roe, Councilmembers Laliberte and Etten, City Manager Trudgeon, Police Chief Mathwig, and Parks & Recrea- tion Director Brokke). The WEAKNESSES/THREATS groups combined (Councilmembers Willmus and McGehee, Finance Director Miller, Public Works Director Schwartz, Community Devel- opment Director Bilotta, and Fire Chief O'Neill). As an example, Mr. Rapp clarified that the intent of the exercise was how to leverage strengths and opportunities that represented inherent things in the organization or com- munity; and strategic issues to maximize and issues to minimize as well. Mr. Rapp ad- vised that step three in the exercise would be to combine all four SWOT again as a full group to determine any crossover items and determine what strategic issues or challenges emerged. Reports from the groups were as follows: STRENGTHS/OPPORTUNITIES (Summarized for the group by City Manager Trudgeon) 1) Engagement/collaboration of citizens and staff— volunteering, connecting to neigh- borhood groups 2) Redevelopment sites — financial health/citizens/location — get what we want, not just be reactive to what development wants to locate in Roseville 3) Employees/new ideas? WEAKNESSES/THREATS (Summarized for the group by Councilmember McGehee) 1) Minimize ineffective allocation of available resources 2) Consider public safety impacts on day-to-day decisions 3) Ineffective decision-making/politics 4) Housing diversity/quality 5) Ineffective public engagement Discussion ensued as Mr. Rapp asked for obvious items participants observed: Councilmember Willmus stated that weaknesses are opportunities (e.g. community en- gagement,housing, redevelopment efforts). Councilmember Etten questioned what"ineffective decision-making"meant.