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Rk)SEVILLE
Minnesota,USA
Special City Council Meeting Retreat Minutes
City Hall Council Chambers, 2660 Civic Center Drive
Tuesday, February 17, 2015
Mayor Roe called the meeting to order at approximately 2:06 p.m.
Present: Mayor Daniel Roe and Councilmembers Lisa Laliberte, Tammy McGehee, and
Jason Etten.
City Manager Patrick Trudgeon and Department Heads: Police Chief Rick
Mathwig, Fire Chief Tim O'Neill, Finance Director Chris Miller, Public Works
Director Duane Schwartz, Parks & Recreation Director Lonnie Brokke, and
Community Development Director Paul Bilotta.
Facilitator Craig Rapp
Mayor Roe announced that Councilmember Robert Willmus would be arriving at
approximately 4:00 p.m. due to scheduling conflicts.
At the request of Mayor Roe, City Manager Trudgeon introduced Retreat Facilitator
Craig Rapp, who provided an overview of today's program.
1. Overview of Retreat Presented by Facilitator Craig Rapp
Mr. Rapp provided a brief summary of his background and career in local government,
consulting, work with the Metropolitan Council, and leading various public meetings.
Mr. Rapp asked each participant around the table to introduce themselves and provide
their experiences to-date with strategic planning, whether good, bad or indifferent; and
their one hope and one fear for this process and retreat over the next few days.
Mr. Rapp reviewed the structure for the next few days, and reiterated the desire of those
present that this effort be effective and not some report that would sit on the shelf or con-
tain non-actionable items.
2. Who We Are — Organizational Culture and Value Proposition (including Presenta-
tion/Results/Discussion)
Mr. Rapp reviewed various value propositions and culture of the organization to address
TODAY: who we are and who we want to be and where things were currently at as far as
strengths, weaknesses, opportunities and threats (SWOT); TOMORROW: what's im-
portant or what are our priorities, key outcomes we want, and how we'll define those tar-
gets and address accountability to achieve them.
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Tuesday, February 17, 2015
Page 2
Mr. Rapp referenced the previous SWOT quiz completed and submitted by participants
prior to this meeting; and advised that there would be another one today as a group. Prior
to that exercise, Mr. Rapp presented various tools he'd use throughout the retreat.
City Council/Staff Roles
Council owns: purpose, direction success definition, accountability
Staff owns: action plans,methods, performance
Council and Staff share: perspectives, creation, mutual accountability as a team, with
staff accountable to the City Council and the City Council accountable to staff through
deliverables based on decision-making by the body or through providing a clear direction
to staff.
Mr. Rapp provided his synopsis of strategic planning as a four-part model structured in
two parts with four main questions:
Strategic Plan
Where are you?
Scan the environment; conduct internal/external analysis (SWOT); develop a stra-
tegic profile; and identify strategic challenges.
Where you're going:
Define your mission; articulate core values; set a vision; establish goals; and iden-
tify intended outcomes.
Business Plan
How you'll get there: Develop initiatives; define performance measures; set tar-
gets and thresholds; and cascade them throughout the organization.
What you'll do: Create detailed action plans; and establish accountability (who,
what,where).
Mr. Rapp suggested it was important to start with"WHY," not "WHAT," as addressed by
author, Simon O. Sinek, best known for popularizing the concept of"the golden circle" and
as described by TED Talk and providing a simple but powerful model for inspirational lead-
ership. Mr. Rapp noted that most business models started with WHAT and migrated to
WHY, but outstanding organizations with outstanding products started the other way,
providing a more emotional appeal making people want to come, to stay and invest by think-
ing with their heard, not their head. Mr. Rapp applied this specifically to Roseville as a
community and its leadership as staff and Councilmembers delivered core services (e.g.
promises) and starting from a different place than typically done.
Mr. Rapp reviewed some of Roseville's WHY's, including its Mission Statement and Com-
munity Aspirations, and asked if that encompassed the entire WHY.
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Tuesday, February 17, 2015
Page 3
Discussion included individual perspectives on that concept, with the consensus being that
the concept may be close, it needed a vision statement that went beyond that mission and as-
pirations, while being short enough to be effective while not simply being a checklist.
Further discussion included why people liked Roseville; examples of other communities
and their images for promoting growth and accomplishing things; and how a community
could be guided by such a vision that clearly defined Roseville.
Mr. Rapp suggested the vision should be easy to articulate and allow aspirations molded
to fit it, with a clear understanding going forward of the WHY of and for the community
as a whole. Mr. Rapp reviewed the mandated leadership role of local government in de-
livering great services (internal) and creating great communities (external) based on larg-
er policy choices, and determining how and when those policies serves to help or hinder
achieving a great community. Mr. Rapp opined that the City Council and staff are re-
sponsible for both results.
Councilmember McGehee opined that she saw that as the "HOW," in developing great
communities and delivering great services, noting that was what she hoped to get out of
this retreat. Councilmember McGehee opined that the City already knew how to deliver
great services,but it didn't know how to create a great community.
Mr. Rapp responded that it would be interesting to see how that came out at the end of
this retreat based on his perspective on strategic planning service programs analysis.
Mayor Roe stated that he didn't want to be super great at delivering a service that didn't
serve to create a great community.
Culture and Value Proposition:
What is our city? (unique selling point or value proposition)
What do we want it to be? (as a place to live and as an organization charged with the re-
sponsibility to serve its citizens, guide development and regulate laws).
Mr. Rapp defined "core culture" as the way things really get done, with culture what you
spend time doing: how you're rewarded, how you make decisions, how you talk to each
other,how you treat citizens, and how you deal with stakeholders.
Mr. Rapp defined the"core value proposition" as the primary benefit of an organization's
service or product, how that organization differentiates itself, what values it delivers, and
which of the three disciplines or value propositions the organization would choose:
• Operational Excellence—Customer adjusts to them(command and control)
• Product/Service Leadership — Customer oohs and ahs over our services (compe-
tence)
• Customer Intimacy— We get to know customers and solve their problems and satis-
fy their needs (collaborative)
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Page 4
Four Core Cultures:
Control culture (military—command and control)
Competence culture(research lab/u—best and brightest)
Collaboration culture(family—teams)
Cultivation culture(church-mission/values)
As part of the upcoming exercise, Mr. Rapp advised that the questions should consider
who the City is and who they wanted to be without constraint as they considered which of
the four core cultures were appropriate in each area.
At the end of the exercise, Mr. Rapp and participants reviewed survey results and those
results specific to the City Council, those of staff, and the combined value for each. Mr.
Rapp summarized the results indicated participants wanted to have a"cultivation culture"
seeking "customer intimacy" in a collaborative environment. Mr. Rapp advised that this
is a common desire in most organizations, and the next step would be to reconcile wheth-
er it could be done, and if done, what it meant to the organization known as the City of
Roseville.
Reactions from Participants
Councilmember Etten opined that you didn't need to spend money or find more money
resources to be customer intimate, while you may decide to spend available money dif-
ferently or approach people differently. Based on his experience in serving on the Parks
& Recreation Commission and development and implementation of the Parks Renewal
Program, Councilmember Etten noted that significant amount of time spend deciding
what to do and the details involved, with the result being a process not just to build,but to
build it in the best way to address community interests. Councilmember Etten noted that
sometimes that meant spending more, but sometimes less, and sometimes not having any
dollar increase.
Mr. Rapp summarized that as figuring out what we're trying to achieve and the level of
service to provide.
Councilmember McGehee seconded those comments, and chose to look at it from the de-
velopment context. Councilmember McGehee opined that it was important for residents
to maintain existing amenities through the City Council's maintenance of its tax base
while not hurting existing residents and when considering development. She opined that
we need to figure out why we wanted to do a development and get a community consen-
sus of the goal to raise the City's tax base. As another example, if the decision is for a
community center, Councilmember McGehee opined that this was a different process in
which one should first go to the community to see what they wanted and how they pro-
posed to get, thus establishing what the priorities were in the community being served by
the City Council. At that point, Councilmember McGehee opined that the City Council
could then come back to make things work within a framework of consultation, coopera-
tion and collaboration within the community, which she saw as the HOW. Councilmem-
ber McGehee stated that she strongly supported this type of process rather than the way
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Tuesday, February 17, 2015
Page 5
the City regularly did things, taking ideas from a development and trying to implement
them by forcing the ideas on a community that did not support them.
City Manager Trudgeon opined that his interpretation of why customer intimacy is de-
sired is that, at the end of the day, staff and the City Council is serving people in the pur-
est sense of the form, not customers per se, but its residents. Since he viewed that job as
serving individuals, Mr. Trudgeon opined that it only made sense to approach it that way;
and form a selfish point of view, noted that it felt good to help people and solve prob-
lems, not just meet goals.
Finance Director Miller opined that he saw a difference between providing a high level of
service to all customers, but as a reality check, staff and the City Council was also here to
provide service to all customers, even those who never came forward.
Mr. Rapp noted that staff had responded on the survey highest for customer intimacy and
the next response being for all of the above. From hearing staff's opinions so far, Mr.
Rapp suggested he was hearing questions about what staff should be doing; and while
there were unique solutions for each person, it was typically hard for staff to discern val-
ue propositions. Rather, Mr. Rapp opined that the reality of value propositions were usu-
ally one primary and some modest set of standards for the other two. Mr. Rapp further
opined that this was the importance of a value proposition exercise, for staff to hear the
City Council say they supported the primary value proposition rather than expressing
confusion about which was the most important.
In other words, Mayor Roe stated that the City Council needed to own the value proposi-
tion and not keep giving staff different directions.
In hearing budget discussions before starting today, Mr. Rapp suggested the value propo-
sitions should guide the City's budget as well. But in the long run, Mr. Rapp recognized
that it cost money to tailor things in the long run, and while money can be reallocated to
provide higher service levels in some areas, uniformly the entire budget may have to be
notched up.
Mayor Roe opined that there needed to be community buy-in as well; and as stated by
Councilmember McGehee, there should be no disconnect between the desired customer
intimacy model and having the community state they only wanted an operational budget;
but to somehow find the best of both.
To build on that, Councilmember McGehee opined that the transparency piece would be
to provide citizens and the public with education, background and facts about each issue
in order for them to help the City Council make the right choices to meet their expecta-
tions.
Mr. Rapp noted that, in a government model, that approach was more complicated and
also took into account locations of various agency operations, languages spoken, special
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Tuesday,February 17, 2015
Page 6
needs, one-on-one needs and other unique citizen and customer needs to accommodate,
and how to organize to become or remain effective in that way to fulfill those needs.
Mr. Rapp continued with results of the individual surveys and City Council, staff and col-
lected information based on the current culture and differences in those responses.
Mr. Rapp reviewed some questions these responses may create in determining why peo-
ple work for government versus private, in the desire to serve (cultivation culture con-
cept), which he observed in responses, while the reality was that they were living in a
control culture similar to that of the rest of the world. Mr. Rapp reviewed the connection
in a control culture and operational excellence as a value proposition that provided a good
fit since they overlapped but provided no variation or allowed any "coloring outside the
lines). In moving toward a customer intimacy role, as apparently the overriding desire,
Mr. Rapp noted that the control model didn't fit as well as the chain of command contin-
ued to fight against freelancing to solve problems.
Mayor Roe suggested different models in different roles within departments, such as with
public safety staff when responding to fire, EMT, or police calls in a controlled environ-
ment with controlled responses versus doing community speaking or education or one-
on-one training within an entirely different culture context.
Councilmember McGehee opined that the part controlled by the City Council was in set-
ting policies, which was her main goal she hoped would result from this retreat: being
sure to engage the community and citizens at the outset of major planning,projects or ini-
tiatives, with periodic community surveys providing the community an opportunity to
submit their ideas for what they'd like or where they think we should go as a community.
From that standpoint, Councilmember McGehee suggested that there were changes the
City Council could make in its HOW.
Mayor Roe asked to hear from individual Department Heads on the control versus culti-
vation models. Mayor Roe asked if the Police Department could have a cultivation cul-
ture in its role, while noting the Parks & Recreation Department naturally fell into that
model through its intensive interaction with customers and basic job requirements. How-
ever, Mayor Roe expressed his curiosity in hearing from other Departments how and if
they shared the customer intimacy model desire, and if so, how they felt that could and
would work best in a cultivation culture within the organization of the City.
Community Development Director Bilotta stated that he had formerly worked in a com-
munity that was good at that culture within a highly team-based, decision-based, and
cross-functional arena. Under that model, Mr. Bilotta opined that it was hard to go back
into the silo mentality; but when adding in outside people and/or associations, it became
messier. Mr. Bilotta advised that this previous organization had ongoing exercises to
keep things on track, with annual details and the City Council and staff both on board and
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Tuesday, February 17, 2015
Page 7
staff on board with neighborhood organizations. Mr. Bilotta noted that a typical silo
mentality worked well from the top down,but led to problems as well.
Police Chief Mathwig stated that 70% of his department's responsibility fell into the
realm of core services (e.g. arrests, report writing, etc.) while the remaining 30% in-
volved officers working with neighborhoods, individual citizens or organizations, with
various building tenants or other ways using different paths intended to obtain the same
results. Chief Mathwig stated that his goal was to have his Sergeants and other officers
find meaningful purpose in their jobs as well as in figuring out to solve problems, while a
Lieutenant may have gotten into the law enforcement business for some other reason, but
they all shared those different paths to the same result.
Public Works Director Schwartz opined that the difficulty was trying to move from that
control top down in an outcome-based, lean organization charged with achieving effi-
ciencies while meeting the programs/services provided. Mr. Schwartz noted that this
didn't leave a lot of time to move outside that structure to get things done, at least not in
the Public Works Department while it may be applicable in other departments. Within
their day-to-day operations, Mr. Schwartz opined that they didn't have 30% down time to
develop intimacy with customers.
From their perspective, Parks & Recreation Director Brokke opined that their continuing
standard was to achieve customer intimacy in meeting community expectations.
Finance Director Miller opined that in the prevalently controlled environment of finance,
there wasn't much discretion available, while staff tried to remain consistency from one
circumstance to the next; with consistency and accuracy being huge in that arena. Mr.
Miller opined that an employee going about their own unique way to connect with indi-
vidual citizens had a tendency to create problems for that employee as well as undermin-
ing public trust. Mr. Miller also noted the need to be consistent with other cities with
driving sensibilities and maintaining control, to avoid losing the department's accounta-
bility.
Mayor Roe asked if Finance Director Miller found that any different in the Information
Technology(IT) or License Center business models.
Mr. Miller responded negatively, that IT was very structured and while having similar
priorities within the department, opined that the License Center had even more structure.
Mr. Rapp suggested a comparison between the Finance and Public Works Departments
and ways to think about their roles. Mr. Rapp noted that Mr. Schwartz had hit upon an
interesting point: with staff being so lean and continually performing the day-to-day
workload, it was hard for employees to think about solving customer problems, let along
having the time available to actually resolve them. Also, from the perspective of the Fi-
nance Department, Mr. Rapp noted that their stock in trade is accuracy and transparency
year in and year out. Mr. Rapp suggested customer intimacy and excellence may come
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Tuesday, February 17, 2015
Page 8
into play in determining the reasons for doing things, and trying to tailor things in unique
situations (e.g. plowing cul-de-sacs for Public Works) and how those areas may be tai-
lored, even if costing more money, but in presenting a new plan to the City Council to
address them. For Finance, Mr. Rapp suggested it may be in defining who its customers
were (e.g. City Council and outside world) and how it can better support those customers
through differently formatted reports, or how choices affected and made things better or
achieved customer intimacy while not sacrificing transparency and accuracy; and then ar-
ticulate those choices to the decision-makers to make policy.
Councilmember Laliberte noted an example of Mr. Schwartz and his staff providing op-
tions to the City Council last year to address the frozen pipe issue.
When talking about focusing on one value proposition, Mayor Roe suggested that it ad-
dressed the resource side as well; opining that if spending a lot of time and resources
above the minimum in other areas, by using the value proposition model, it could free up
resources for other areas; but it would take some analysis to figure out the benefit of do-
ing so.
From her personal background in research, Councilmember McGehee stated that if opera-
tional expectations are strong and tight, an organization should be able to manage brain-
storming at 30% of its time while meeting as a group to review policy ideas within that
group and see the issues and ways to shift and change the culture. Councilmember
McGehee opined that there were times when the organization had to be controlled, but
the rest of the time, cross training should work.
Mr. Rapp noted that, at the end of the day, the City appeared to still want to be operation-
ally excellence (control), but also still wanted some customer intimacy, on opposite ends
of the spectrum; and asked participants to define which way they wanted to move.
City Manager Trudgeon sought to focus on challenges, acknowledging that a lot of what
the organization did was silo-oriented, with departments containing experts in their vari-
ous fields. However, Mr. Trudgeon noted that staff was finding that most solutions actu-
ally reach across departments and are multi-level in nature, and needed tailoring for each
of those specific issues. As an example, Mr. Trudgeon referenced the Karen refugee
population and how several departments were working with them on landlord issues
(School District, and Community Development and Police Departments, and the Housing
& Redevelopment Authority) and breaking new ground to do it, with no standard operat-
ing manual. However, Mr. Trudgeon noted that, while trying to break free of the silo ap-
proach to problem solving, it was still necessary to have some hierarchy in place, without
falling back on department-specific solutions, but seeking a collaborative approach with-
in the hierarchy. Mr. Trudgeon opined that this was what he'd like to see and be used
more broadly.
Mr. Rapp acknowledged that a collaborative culture most strongly supported a customer
intimacy approach, and while being more complicated to manage, it was inclusive and
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Tuesday, February 17, 2015
Page 9
achieved the end goal. Mr. Rapp advised that in order to accomplish that objective,how-
ever, it would require change on two fronts: movement away from operational excellence
value proposition and control culture, since it's hard to do both. Mr. Rapp opined that as
long as participants understood what was involved, it could work. As an example, Mr.
Rapp recognized that an incident command situation was not collaborative, but other are-
as were as long everyone understood the implication of making the shift.
Councilmember Willmus arrived at this time, approximately 3:48 p.m.
Before recessing for a break, Mr. Rapp advised that this accomplished the "big picture,"
and next was reviewing the environment and results of the SWOT exercise to identify
strategic challenges, with participants broken into groups to identify 4-5 strategic priori-
ties, then moving on to identify 2-3 key outcome indicators or priorities, and finally 3-5
strategic initiatives or priorities.
Recess
Mr. Rapp recessed the meeting at approximately 3:49 p.m., and reconvened at approxi-
mately 4:03 p.m.
3. Where We Are—SWOT Analysis (including Presentation/Results/Discussion)
Before breaking into groups for this short exercise, Mr. Rapp reviewed the three-step
process to be used based on the SWOT handouts: (S=strengths, W=weaknesses,
O=opportunities, and T=threats). Each group was given a category for the purpose of
correlating and combining similar items into priority statements. Results reported by
each group are listed as follows:
STRENGTHS
1) Financial health—city and broader community
2) City staff
3) Caring and engaged citizens
4) City services provided
5) Location in Twin Cities
Mr. Etten, in summarizing his group's report, noted that almost no one from staff brought
up city financing as a strength, with that being the most striking difference in staff and
City Councilmember responses.
WEAKNESSES
1) Looking backwards instead of forward on dialogue held
2) Top-down public engagement process pushing information rather than listening first—
development process
3) City Council deliberation process—personal attacks and indecision during the process
4) Concept between lean budgeting vs. willingness to cut or reduce programs in order to
free resources for other programs
5) Changing demographics and workforce — Councilmembers and staff all brought this
up in both areas
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Tuesday, February 17, 2015
Page 10
6) Housing was prevalent in the list(the lack of move-up housing options)
7) Silo approach within the organizational structure or a lack of departmental collabora-
tion
In summarizing the list, Mr. Miller and Councilmember Willmus concurred that there ap-
peared to be Rapp agreement on those issues from both the Councilmembers and staff,
and no particular order to the concerns. Councilmember Willmus noted that Coun-
cilmembers called out changing demographics and workforce issues, but staff flagged
that item related from a demographic support context. Councilmember Willmus opined
that it seemed applicable to the community becoming more aware of broader changes I
demographics in the community and the City's response to that change.
OPPORTUNITIES
1) Redevelopment sites
2) Engagement/collaboration—people are or want to be engaged (volunteers) and Police
Department interested in collaborating in other communities/neighborhoods (e.g.
Southeast Roseville), also with other agencies (e.g. Metro Transit, Ramsey County)
on shared interests
3) Situational advantages
4) Organizational evolution—efficiencies, technologies, increasing revenue sources
At the request of Mr. Rapp, in her summary Councilmember Laliberte noted nothing
more representative of Councilmembers or staff
THREATS
1) Politics — staff concern expressed was that the City Council seemed to be attack-
oriented
2) Development — competition — tension between neighborhoods/developments and
business community with few or no independent stores; more chains and a decline of
smaller stores
3) Crime—bigger issue on staff side than Councilmember side, but still there, but more
strong on staff's list
4) Demographics —much more or a concern on staff side; interesting demographic— see
us losing older people in community who care about community and volunteering;
losing that valuable resource—some replacements not filing that gap
5) Housing—declining housing stock and not having move-up stock
6) Location— strong positive, but strong threat to lose out to competition (e.g. TCAPP);
concern that Roseville didn't become a dead zone between the City of St. Paul and
TCAAP
7) Resources—needed to do what we want to do
Councilmember McGehee concluded her group's report.
4. Identifying Organizational and Community Challenges
Using the information gleaned from the last exercise, Mr. Rapp advised that the next
group exercise would be to match strengths with opportunities to find strategic challenges
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Tuesday, February 17, 2015
Page 11
or issues to maximize. Mr. Rapp noted a parallel exercise would be to match weaknesses
and threats to define strategic issues to minimize. At the conclusion of this break-out ex-
ercise, Mr. Rapp advised that the groups would again combine and report their findings.
Mr. Rapp opined that this should provide a clear picture of things right in front of us that
tended to trip up our goals or keep us from achieving objectives.
The STRENGTHS/OPPORTUNITIES groups combined (Mayor Roe, Councilmembers
Laliberte and Etten, City Manager Trudgeon, Police Chief Mathwig, and Parks & Recrea-
tion Director Brokke).
The WEAKNESSES/THREATS groups combined (Councilmembers Willmus and
McGehee, Finance Director Miller, Public Works Director Schwartz, Community Devel-
opment Director Bilotta, and Fire Chief O'Neill).
As an example, Mr. Rapp clarified that the intent of the exercise was how to leverage
strengths and opportunities that represented inherent things in the organization or com-
munity; and strategic issues to maximize and issues to minimize as well. Mr. Rapp ad-
vised that step three in the exercise would be to combine all four SWOT again as a full
group to determine any crossover items and determine what strategic issues or challenges
emerged.
Reports from the groups were as follows:
STRENGTHS/OPPORTUNITIES
(Summarized for the group by City Manager Trudgeon)
1) Engagement/collaboration of citizens and staff— volunteering, connecting to neigh-
borhood groups
2) Redevelopment sites — financial health/citizens/location — get what we want, not just
be reactive to what development wants to locate in Roseville
3) Employees/new ideas?
WEAKNESSES/THREATS
(Summarized for the group by Councilmember McGehee)
1) Minimize ineffective allocation of available resources
2) Consider public safety impacts on day-to-day decisions
3) Ineffective decision-making/politics
4) Housing diversity/quality
5) Ineffective public engagement
Discussion ensued as Mr. Rapp asked for obvious items participants observed:
Councilmember Willmus stated that weaknesses are opportunities (e.g. community en-
gagement,housing, redevelopment efforts).
Councilmember Etten questioned what"ineffective decision-making"meant.
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Tuesday, February 17, 2015
Page 12
On behalf of their group, Community Development Director responded that it was meant
as looking backwards versus forward through dwelling on issues that involved personal
attacks and tended to delay decision-making.
Councilmember Etten questioned how that played into ineffective decision-making ver-
sus public engagement and if that delayed decision making came from ineffective, mis-
construed public engagement.
Participants concurred that those were connected, but Mr. Rapp opined that to him they
seemed to come from two distinct realms: ineffective decision-making in the governance
realm (decision-making), and ineffective public engagement based on on-the-ground pub-
lic deployment(community outreach).
Councilmember Etten admitted his struggle to connect communities and engagement and
the difference in community engagement held upfront, paused, or completely destroyed
and that ramification on decision-making, with a decision needed on how to do decision-
making while still generally engaging the public.
Mr. Rapp suggested defining one of the challenges as: "ineffective/effective decision-
making." Mr. Rapp noted this could be broadened into the category of governance by
making decisions as a governing body that determined the needs of stakeholders and ex-
pectations of citizens, since the group concurred that they seemed to be tied together.
Councilmember McGehee opined that from her perspective it was less politics than pro-
cess.
Councilmember Laliberte opined that public safety also went into the engage-
ment/collaboration category, since recent community survey information indicated that
public safety mattered to citizens, and while there was no indication that the current sta-
tus was wrong or bad, it was an important issue for the community.
Councilmember Willmus opined that it was an overarching concept, and he saw it as
broader than just crime but incorporating all areas of public safety.
Community Development Director Bilotta opined that public safety needed to be a con-
sideration in all decisions, since it was not done in a vacuum, and should enter into the
discussion earlier in the process.
Councilmember Laliberte applauded the group for including that item, as she found it ty-
ing to many other things, including housing values that could be affected if not addressed.
Councilmember Willmus concurred, opining that was a good observation.
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Page 13
Mr. Rapp offered a list of challenges he was hearing and after more discussion, suggested
refinement of that list.
• Engagement
• Housing
• Redevelopment
• Ineffective/effective decision-making
• Public safety implications
• Determining priorities/greatness
• Organizational value proposition/service delivery premise
• Service levels/quality
Mr. Rapp provided examples of strategic challenge such as:
Financial instability, tax base
Community unrest, services/taxes
Infrastructure condition/age/quality
Development/redevelopment, economic decline
Organizational effectiveness/efficiency
Workforce issues, replacement,performance, discontent
Councilmember Laliberte opined that it was important to keep the City's aging infrastruc-
ture and funding for it on the radar.
Mayor Roe expressed his surprise that didn't end up on one of the lists.
Finance Director Miller opined that one thing still missing was the decision point of what
the City chose to be great at and what they only sought to attain a level of good; by set-
ting priorities or somehow deciding what they wanted and subsequently how to allocate
resources accordingly.
Councilmember McGehee suggested that reviewing the process to change engagement
and collaboration among staff departments, coupled with proactive development, should
provide additional time on the frontend that may not prove expensive or actually cost
more. Councilmember McGehee opined that much more staff time and finances had been
spent to coerce or ameliorate problems due to being reactive versus proactive.
Mayor Roe observed that, in the desire for customer intimacy versus organizational con-
trol, somehow that was going to need to be dealt with.
At the prompting of Councilmember Laliberte, participants concurred with the comments
expressed by Finance Director Miller.
Councilmember McGehee questioned front-line staff if they saw things becoming more
automatic as more engagement issues were fixed, and if that happened, whether one-on-
one or in general, it was done without being more expensive.
City Council Meeting Retreat
Tuesday, February 17, 2015
Page 14
Community Development Director Bilotta noted that one of the major issues was one
having a staff implication. Mr. Bilotta noted that, often the lack of engagement was not
due to a lack of desire on staffs part, but at least in his department and from his observa-
tion that of the Public Works Department, they were set up to process permits from one
end of the assembly line's point A to point B, and that day-to-day operation took up their
time. While that wasn't what the community wanted from its city staff, unfortunately
Mr. Billota noted that this was their reality and to achieve long-term efficiencies, it would
take significant staff time and reorganization things to bet the objective metrics in place.
Mr. Bilotta noted that staff wanted to please, and would work hard to do so, but there
came a point when they had to say"No,"that they could not take on one more thing, even
deemed minor or small. Mr. Bilotta noted that the consequences of continuing to take on
more and more over time was that they no longer saw their family and it added to their
stress, creating struggles and dissatisfaction with the job, their life and general demeanor.
While the City's staffing was set up to be lean, Mr. Bilotta opined that the more this
strategy could be put together and became more predictable with priorities established for
departments, the better it became for everyone.
Participating staff members concurred, noting as prime examples the Information Tech-
nology and Public Works Department stresses noted in recent discussions.
Mr. Rapp advised that these challenges would be taken into consideration as these pre-
liminary exercises were undertaking, and as an end result, identification of 4-6 strategic
priorities from that initial list of challenges. To frame that end goal, Mr. Rapp suggested
consideration of a balanced scorecard as the best practice example. Mr. Rapp noted this
included from a financial perspective, how the city looked to its shareholders; from a cus-
tomer perspective, how it looked to its customers; from a learning and growth perspec-
tive, how changes could be made to make improvements; and from the business process
perspective, how effective the organization was internally.
Mr. Rapp reviewed public and private sector similarities, and internal and external cus-
tomers, with those same considerations at play: financial, operations, citizen/customer,
and workforce (employees).
Discussion ensued on any of the areas of challenge that could be combined as the list was
further refined.
Councilmember Willmus suggested housing and redevelopment could be combined.
Mr. Rapp offered his suggestion for combining those challenges as follows, recognizing
that some of the items listed as challenges would become part of those broader categories
as follows:
• Engagement
• Housing& Redevelopment
• Public safety implications
• Development/Aging infrastructure
City Council Meeting Retreat
Tuesday,February 17, 2015
Page 15
• Determining priorities/greatness
At the request of City Manager Trudgeon, Councilmember McGehee explained their
group's definition of"public safety implications," (e.g. WalMart versus Target redevel-
opments and greater impacts on the Fire and Police Departments) and specialized train-
ing, such as for a senior housing facility.
Councilmember Willmus noted that the challenge initially started out defined as "crime"
and had morphed into a broader public safety picture.
City Manager Trudgeon noted that public safety was also tied to development; and ques-
tioned why Mr. Rapp didn't include the initial challenge of"infrastructure/roads."
Mr. Rapp responded that the category "infrastructure/roads" was more of a "how" and
advised that it would turn up at a later stage as participants defined what it meant for de-
velopment initiatives and strategies, but at this stage, the intent was to clearly identify
strategic priorities.
Under governance, Mayor Roe noted two issues: what we do and how we do it. Mayor
Roe questioned if that was also part of decision-making or needed a subcategory.
Mr. Rapp advised that during his observations of discussions in the weaknesses/threats
subgroup, he heard that involve politics and how things were discussed (e.g. backward
versus forward looking), and also considered that part of the engagement model, as well
as the City Council as a governing board at the table.
Councilmember Laliberte opined that she found it to be two separate issues: effec-
tive/ineffective decision-making by the City Council, and how the City Council engaged
its citizenry in its decision-making process. Councilmember Laliberte asked that more
discussion be held as the process continued.
Mr. Rapp clarified that from his perspective "effective governance" involved how the
five Councilmembers did their business: among themselves, with staff, and for and with
the community.
Mr. Rapp clarified that "civic engagement" and his suggested category of"engagement"
involved a variety of settings: how to deploy into the community as well as what oc-
curred in the City Council Chambers.
Councilmember Laliberte felt strongly that this not be eliminated from the list.
Councilmember Etten opined that"effective governance" should be a category, involving
City Council decision-making, determining priorities, and which areas in which the City
wanted to excel or be great, in defining its gold standard. Councilmember Etten then
City Council Meeting Retreat
Tuesday, February 17, 2015
Page 16
suggested making subcategories of that challenge to include City Council decision-
making, determining priorities and areas of greatness.
Mr. Rapp cautioned that there was a fine line between targeting too many challenges at a
task or solution level, even though they were all valid.
From staff's perspective, Mr. Schwartz suggested that effective government should be a
separate item on the list of challenges as it affected the amount of time staff invested in
bringing things forward to the City Council and public.
Councilmember Laliberte agreed that "governance" should remain on the list of chal-
lenges for now, whether or not it fell off after further refinement tomorrow. Coun-
cilmember Laliberte opined that"determining priorities/greatness"would eventually edge
out"governance"or they could be combined.
Mayor Roe agreed, opining that it better matched the organization with what participants
wanted it to be.
Therefore, Mr. Rapp reclassified the final five as follows:
• Civic Engagement
• Housing& Redevelopment
• Public Safety/Implications
• Aging Infrastructure
• Determining Priorities/Greatness
• Effective Governance
At the request of Finance Director Miller, Mayor Roe and Councilmembers Laliberte and
Willmus clarified that"aging infrastructure"was intended to incorporate city-owned in-
frastructure and its fleet.
6. Public Comment
At 5:45 p.m., Mr. Rapp turned the meeting over to Mayor Roe who opened it to hear pub-
lic comment.
Public Comment
Gary Grefenberg, 91 Mid Oaks Lane
Mr. Grefenberg clarified that he was speaking personally and based on his eight years ob-
serving Roseville government and community engagement experiences.
Mr. Grefenberg advised that he had asked for an opportunity for public comment at this
retreat; however, at that time he hadn't realized it was intended for televising. Based on
his past communication dialogue with Mayor Roe and City Manager Trudgeon, Mr. Gre-
fenberg stated that he had received both of their assurances that there would be an oppor-
tunity for community engagement, and residents would be welcome at the table, not just
City Councilmembers and Department Heads. Mr. Grefenberg opined that he was much
more comfortable with this retreat and its intent than he had initially been.
City Council Meeting Retreat
Tuesday, February 17, 2015
Page 17
Mr. Grefenberg advised that his only thing to add was to ask that when the final report is
given by Mr. Rapp, another opportunity for public comment be given, with sufficient no-
tice of that opportunity for community engagement.
Mr. Grefenberg opined that it may take a minimum of a few weeks to digest things being
discussed and brought out by Mr. Rapp; and recognizing the numerous discussion points
needing community engagement. Mr. Grefenberg further opined that, when looking at
Roseville's past compared to community engagement today, remarkable progress had
been made, especially with other communication improvements, including the City's
website and future efforts to make it more interactive and get citizen responses to the
many issues being discussed at this retreat.
For the benefit of all of those present and listening, Mr. Grefenberg expressed concern in
his perception of growing politization and polarization of Roseville, noting his under-
standing that the DFL party was looking at an endorsement program for the City Council.
Mr. Grefenberg opined that disagreement didn't mean one side was wrong, but suggested
this may be something else the City Council wished to address.
Mr. Grefenberg distributed copies of the City of Edina's budget process and their five
performance standards and guidelines, of which one included communica-
tions/engagement. Mr. Grefenberg noted their community's pride in the key performance
indicators and inclusion of those in budget goals, and suggested a similar approach would
be applicable to the City of Roseville in the future. Mr. Grefenberg noted that communi-
cation drove engagement and suggested the City continue to reinforce efforts already tak-
en to improve community engagement.
Mr. Grefenberg further suggested that, depending on the format of the final report, copies
be transmitted to the City's various advisory commissions for their review, as well as al-
lowing the community time to review the final report and make comments about those
findings. Mr. Grefenberg suggested including the final report on the City's website as
well as in the newsletter, in addition to an open discussion at a future City Council meet-
ing in the near future.
Sherry Sanders
Ms. Sanders expressed her favorable impressions with how everyone has come together
to work as a group today to improve her City, and expressed her respect for the time and
efforts taken by participants. Ms. Sanders further thanked the City for allowing residents
to observe the process.
With no one else appearing to speak, Mayor Roe concluded public comment at approxi-
mately 5:54 p.m.,thanking citizens for observing this process.
5. Wrap Up Meeting and Preview Wednesday Items
City Council Meeting Retreat
Tuesday, February 17,2015
Page 18
In conclusion, Mayor Roe wrapped up today's meeting and the intended outcome of this
retreat, clarifying that this was not Mr. Rapp's report, but the City of Roseville's report,
and wanted to make sure that was very clear to everyone.
As part two of this retreat to be held tomorrow, Mayor Roe advised that the meeting
would further refine those items developed today and take them to the next steps. Mayor
Roe advised that his key take away involved developing measurable outcomes and
whether the City is currently or can achieve those goals.
7. Adjourn
The retreat for today was adjourned at approximately 5:57 •.m.1
A
Daniel ' • Mayor
ATTi T:
Patrick J. T dgeon, Cit anager