2015-04-28_PWETC_AgendaPacket - Laserfiche WebLink

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Attachment E City of Roseville Outreach and Education Summary 2014 Roseville's recycling program continues to be a leader in the country. Outreach and education elements of the program are an important part to ensuring good participation and helping residents understand the benefits of recycling. In 2014, Eureka Recycling and the City of Roseville continued to support the efforts of the city of Roseville to make city events zero -waste. This was the third year we distributed recycling bins and educational material at Night to Unite parties. The Living Smarter Fair, Wild Rice Festival, and Earth Day celebration were also successful events—bringing Roseville residents' attention to zero -waste issues while diverting nearly 98% of event materials from the waste stream. These successes continue to show the City of Roseville's leadership and its commitment to zero waste and sustainability. Roseville residents continue to participate in their zero -waste recycling program at rates that are among the highest in the State. In 2014, Eureka Recycling and the City completed a successful transition of the recycling program from a two -sort system of collection to a single -sort system removing the need for residents to sort their material. We also added several new types of plastics to the program and delivered tall recycling carts for each household to store their recycling. Roseville's Transition to Single Sort Recycling Roseville has many townhouse developments with small garages. This meant that many households preferred a smaller cart. Others with busy, active familics generate a large amount of recycling and needed the largest cart. In order to assure a smooth roll-out of new carts we wanted to make sure we heard from residents who wanted a larger or smaller cart before the default medium sized cart showed up on their driveway. To do this we sent a survey to all residents in the mail and invited them to contact us via a postcard mailer, an electronic survey on the City's website or by calling Eureka Recycling's hotline and let us know if they wanted to change their cart. Eureka Recycling received over 3,500 mailed responses, emails, or calls requesting changes to their cart size or confirming that they did want the medium cart. This 38% response rate for this survey demonstrates the high level of engagement Roseville residents have with their recycling program. Cart Size Requested Survey Responses 96 1205 64 1534 32 829 Total 3568 1