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he Evangelical Lutheran Good Samaritan Society, celebrating <br />92 years of service in 2014, continues to engage, serve and support <br />people in need through its mission and ministry. While the Society <br />experienced a number of challenges in 2014, our mission remained <br />strong with the work of committed staff inembers focused on the <br />Society's success. <br />The Affordable Care Act and changing reimbursement systems continue <br />to impact healthcare for people across the country, including those the <br />Society serves. The Society is adjusting to these changing environments, <br />although not without feeling financial pressures. Market downturn in <br />rehabilitation and skilled care impacted revenues resulting in financial loss, <br />but the underpinnings of the Society's financial health remain strong. <br />To position the Good Samaritan Society for the future, we determined a <br />strategic focus in 2014 that, moving forward, calls for growth in: <br />• Post-acute rehabilitation services <br />• Home- and community-based services <br />• Housing and assisted living with adjacent services <br />• New services to support people wherever they call home <br />These strategies will allow the Society's revenues to grow and help offset <br />financial pressures felt by small, rural locations that are no longer able to <br />sustain themselves due to declining populations and workforce. <br />Attachment A <br />PRESIDENT AND <br />CHIEF EXECUTIVE OFFICER <br />A new executive team named in 2014 will lead these strategies. Team members <br />are Executive Vice President and Chief Operating Officer Tom Syverson; <br />Executive Vice President and Chief Financial Officer Grant Tribble and <br />Executive Vice President and Chief Administrative Officer Bergen Peterson. <br />Collectively, they bring both internal and external perspective and experience <br />to strengthen and move the Society forward. <br />Over the years, the Society has experienced ebbs and flows financially, yet our <br />� organization has not changed in its focus on and commitment to our mission <br />and the people we serve. With more than 21,000 employees dedicated to <br />serving others with Christ-like love and compassion, the Society, with God's <br />�guidance, remains focused on serving the needs of others. <br />r e are excited about the future growth of our mission so more lives can be <br />ch'ed in a way that helps people feel loved, valued and at peace. <br />P <br />� <br />David J. Horazdovsky <br />5 <br />