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<br />MEMO -
<br />TO s R�osevi lle Planning Commiss ion D�TE : March 8, :i9 6 2 `'"
<br />ar�d Coun�i 1
<br />FROM: Midwest Planning � R�search, Inc,
<br />SUBJECT: Amendments to Sign Ordinance
<br />BACKGROUND '
<br />�;
<br />1. in accordance with the request of the Village Council, the _ ;;
<br />Plannin� C�mmissian has r�viewed the current Sign 4rdinance
<br />l� regulations wi�h the intent of recammending such adjustments
<br />as may se�m appropriate in view of the experience encountered
<br />' �Yrus far in i-ts application o
<br />2o In considering such application it appeared that the principal
<br />'`�areaS of conflict are as follows:
<br />aa One of the principal difficulties seems to be in the
<br />application of the maximum sign area allowed in�"B�-2",
<br />Y'3--3", and "SC" Districts which currently is set at �
<br />1�Q sqe fto Though the 100 sqo fto maximum seems �;
<br />perfectly reasonable for many businesses there appears
<br />to be grounds for a proportional increase wherein such
<br />} r
<br />signs are set--baek a considerable distance from the street
<br />frontage . _
<br />°" ba For other than a nylon sign, the present ordinance makes
<br />`,., � no specific provision for a group of stores operating
<br />�` under a singl�.•name; ieo a discount houseo Some accommo-
<br />dati.on for sueh a sign would seem appro�riate in-as-much
<br />'` as �he r�sual. discount operation c�c�s not involve separate -
<br />�� signs on the exterior for the'•various departments in the ;'
<br />��� _ �
<br />,'_ ,.� �.. , storeo (some af which ar�e frequently leased to separate
<br />, � ' ' opera�ors )
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<br />�j y c o� There appeared also to be some hardship for the larger :,;
<br />, ;
<br />-'+�nits within a.shopping Center such as a sup�r market, a ;�
<br />v' , -,
<br />i`' major drug store4 variety store, or department storeo ;.
<br />'� .Depending on the size of such uses the arbitrary limi�tation �
<br />f�<f
<br />1' to 100 sqa ft. of sign �rea may.be considered �to b� somEwhat ¢�'
<br />,
<br />t`k `- miz�imal �articularly if such stores are set�back a considerable �. ��
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<br />�`x ' distance from the street rightwof-way o .
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<br />�K�� �x ' � p : There appeared to be no con�liet in administering the current �.: , s:
<br />r� _�
<br />���, regulations in the residence �one� or the "B-1" zonese "'
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