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DPZA <br />ETAILEDROPOSAL AND ONINGNALYSIS <br />1 <br />The applicant proposes to install a cantilevered sign on to the building façade of the existing <br />2 <br />tenant space. Since such a sign would extend above the height of the parapet it would be <br />3 <br />deemed prohibited by our Sign Code (see references below). The sign plan and written narrative <br />4 <br />detailing the proposal is included with this report as Attachment C. <br />5 <br />City Code §1010.03.C.4 (Prohibited Signs) states: No sign shall extend above the roof <br />6 <br />line of a building (roof sign). <br />7 <br />§1010.03.C.8 reads: The following specific signs shall be prohibited: off-site, flashing, <br />8 <br />mobile/portable, roof, rotating, and painted signs, banners and billboards. <br />9 <br />Rosedale tenant signage is guided by a Master Sign Plan (MSP). Tenants with exterior public <br />10 <br />entry/access are allowed signage equal to up to 2.0 sq. ft. of wall signage for each lineal foot of <br />11 <br />building/tenant front. In the case of the former Romano’s Macaroni Grill, the MSP supports a <br />12 <br />maximum of 128 square feet of exterior wall signage for this space. <br />13 <br />In reviewing signage options for Rojo Mexican Grill, Cunninghan Group completed an exterior <br />14 <br />façade study to determine the most appropriate location for the new signage based on exterior <br />15 <br />design and sign visibility. This study determined that the northern half of the east facing tenant <br />16 <br />space is the most appropriate. Although there is space to locate a sign on the former façade <br />17 <br />where the existing Macaroni Grill sign is currently located, this location is mostly obstructed by <br />18 <br />the east entrance to the mall. Locating further north on the building façade allows for greater <br />19 <br />visibility, however, even the northern location, comes with challenges.For example, the <br />20 <br />building is not designed structurally to support the sign without extensive modifications as the <br />21 <br />area lies over the freezer and cooler portion of the restaurant. The proposed sign is designed <br />22 <br />with a cantilever of 29 inches and would extend above the parapet 24 inches. <br />23 <br />PDCVA <br />LANNINGIVISIONOMMENTS AND ARIANCENALYSIS <br />24 <br />In review of the Zoning Ordinance, specifically Chapter 1010, Sign Regulations, the City <br />25 <br />Planner has determinedthat the proposed sign requires a variance, as its proposed installation <br />26 <br />will cause the sign to extend above the parapet wall and thus be deemed a roof sign under the <br />27 <br />Zoning Ordinance. <br />28 <br />RV: Section 1009.04C of the City Code establishes <br />29 EVIEW OF ARIANCE APPROVAL REQUIREMENTS <br />a mandate that the Variance Board make five specific findings about a variance request as a <br />30 <br />prerequisite for approving the variance. In the case of the Rojo Mexican Grill sign, the proposal <br />31 <br />requires a variance from §1010.03.C.8 of the Roseville Zoning Ordinance. Specifically, the <br />32 <br />Code prohibits a number of signs, including roof signs and signs that extend above the exterior <br />33 <br />façade or building wall. The applicant also seeks approval to install a sign in a location that <br />34 <br />causes the installation of a projection sign on the façade and extends 24 inches above a portion <br />35 <br />of the parapet wall. Planning Division staff has reviewed the application and offers the following <br />36 <br />draft findings. <br />37 <br />PF15-020_RVBA_100715 <br />Page 2 of 4 <br /> <br />