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6b. Attachment A Regular City Council Meeting Monday, April 18, 2016 Page 19 difficult to do business with; and spoke in support of anything that could be done to eliminate that perception. 3)Councilmember Laliberte expressed her interest in seeing corporate headquar- ters or larger companies locating in Roseville to employ people living in Ro- seville. 4)Councilmember Laliberte noted that she had spoken with former Community Development Director Paul Bilotta about rehabbing existing commercial buildings that may look like warehouses, and while perhaps zoned appropri- ately, may not be aesthetically pleasing and only requiring a low expenditure for landlords to cost-efficiently rehabilitate those buildings. 5)Councilmember Laliberte noted a number of large scale, national brand busi- nesses in Roseville, but a trend now for local or smaller ones; and expressed her interest in seeing those smaller efforts supported in Roseville to build on Roseville as a destination place. While this focus may be beyond just the next eighteen months, Councilmember Laliberte noted programs used by other cit- ies to attract those smaller, independent businesses. Councilmember Willmus Councilmember Willmus agreed with the comments of his colleagues, particularly those of Councilmembers McGehee and Laliberte. 1)Beyond SE Roseville and Twin Lakes, the City Council as a body needs to make a decision going forward and have a solid understanding of current mar- ket positions to avoid swimming upstream like was done with the Twin Lakes Redevelopment Area over the last thirty years. Rather than fighting various market conditions, the first step should be to get a handle on the market hap- penings, commercial and housing, and properly position the city to accommo- date that market. Councilmember Willmus noted that this is a big priority for him to determine what was happening in the marketplace; and to realistic ad- just to that market versus what the city or a particular City Council or its citi- zenry may want beyond that reality. 2)While Councilmember Laliberte touched on revitalization, Councilmember Willmus noted the need to bring developers, landlords and property owners together to discuss building facades to see what they need and how they pro- ject Roseville rents in the short- and long-term. Similar to the aesthetic im- provements made by Roseville Properties on some of their buildings, Coun- cilmember Willmus suggested getting those perspectives and use their exper- tise and experiences for the benefit of those other property representatives, whether or not it requires any city participation beyond getting them in the same room to share ideas, opportunities and challenges. 3)Councilmember Willmus stated that he’d love to see Head of Household jobs in Roseville, and was certainly willing to provide public assistance to attain it; but wanted to have a good idea of its viability or whether a development will sit vacant for ten years.