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A Proposal for the 2040 Comprehensive Plan Update for the City of Roseville <br />Three key themes will drive our team’s approach: <br />1. Designing with People and for People <br />We understand that each community has a wide variety of stakeholders with an interest in the <br />outcome of this plan-making process. Our team takes seriously the matter of including people most <br /> ected by plans to be part of the process. After all, it isnÕt the consultant who will be living with the <br />results of the plan. Our team brings a variety of strategies for engaging the public tailored to the <br />speciÞ c needs of the communities we work with. <br />2. Practical Implementation <br />Our team has a proven track record of applying innovative ideas and solutions to planning <br /> erent projects. As planners who <br />work in communities on a day-to-day basis, we are tasked with implementing land use plans for <br />communities through zoning ordinances, capital improvement programs, and annual budgeting/ <br /> ordable <br />solutions to planning challenges. We strive to produce achievable plans based on market realities, <br />rather than overly extravagant plans that collect dust on a shelf. Identifying practical implementation <br />techniques will be key to achieving the community vision. <br />3. Integrated Design Approach <br />A systemic approach looks at how individual components in” uence the whole and considers <br />broader solutions when addressing a particular problem or opportunity. WSBÕs Integrated <br />Design Approach (IDA) to urban design and planning is interdisciplinary and includes a team of <br />professionals with innovative ideas and solutions. We seek to add value to projects by integrating <br />the aesthetic eye of landscape architects and an urban design consultant, the public involvement <br />expertise of community planners, and the sustainable engineering expertise required to ensure the <br />project is not only compliant with regulations, but also goes a step beyond to set an example. This <br />IDA helps gain a consensus more quickly, and reduces the uncertainty and skepticism encountered <br />in the planning process. Using this model, we seek to Þ nd creative solutions to multi-faceted <br />problems through our integrated expertise. <br />General Information <br />2 <br /> <br />