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Direct Education Our experience has shown that the absolute best place to educate residents about their zero -waste recycling program is right at the curb. Eureka Recycling and the City of Roseville share a value that all the material that can be recycled should be and material that cannot be recycled should not be collected. Taking non -recyclable items on a ride in a recycling truck and through a processing facility not only wastes the fuel and energy to transport and process the material, but also leaves the residents with the mistaken impression that the material can be recycled. Eureka Recycling drivers educate residents at the curb using educational tags for specific problems. In 2015, drivers left approximately 995 educational tags in recyclers' bins. This number continues to be much lower than it was when the program was two -sort. Non -recyclable plastics, not sorting material correctly, or using an oversized container were the most common reasons residents received a tag in the past. By simplifying the program to a single sort process, using carts provided to the household, and by adding additional plastics we eliminated many of the issues that generated tags in the past. The most common reason residents received a tag in 2015 were: 1. Repeatedly having excess recycling placed next to cart while having a small or medium sized cart. The tag recommended that the resident call the hotline to request a larger, or even a second cart. 2. Cardboard not been broken down to a size that will fit in the cart. To collect extra cardboard the driver tips the cart and then puts the extra cardboard into the cart and tips it again. Cardboard too big for the cart is difficult for the driver to collect. 3. Placing cart too far from the curb or backwards with the handle facing the street. This makes it hard for the material to fall in the truck and causes litter. We work with our drivers to ensure they take every opportunity to provide additional education to residents. The value of this approach is that begins a conversation with residents and eliminates confusion. All of Eureka Recycling's tags encourage residents to call our hotline where zero - waste educators are available to clear up confusion about why certain items are not recyclable or to explain how residents' efforts at the curb have an important impact on the value of the material and the environmental benefits of recycling. 2 2006 2007 2009 2010 1 2011 201 14 2015 Driver Tags 9,540 10,156 7,367 13,565 13,010 50,061 9,736 20,341 1,833 995 Postcards 650 822 451 742 559 1,136 951 7,576 0 0 Personalized Letters 30 51 0 3 10 41 179 20 151 80 We work with our drivers to ensure they take every opportunity to provide additional education to residents. The value of this approach is that begins a conversation with residents and eliminates confusion. All of Eureka Recycling's tags encourage residents to call our hotline where zero - waste educators are available to clear up confusion about why certain items are not recyclable or to explain how residents' efforts at the curb have an important impact on the value of the material and the environmental benefits of recycling. 2