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REDA Meeting <br /> Minutes—Tuesday,April 18,2017 <br /> Page 4 <br /> accomplish everyone's goals, Ms. Collins clarified that the city would still <br /> retain control of content, and marketing strategies. <br /> Even though the Community Development Department would oversee this <br /> website, Member McGehee stated her hesitancy in ceding too much authority <br /> to Golden Shovel. As an example, Member McGehee noted that the city was <br /> seeing an interest by residents for local, smaller businesses; and questioned <br /> how this product and strategy could be crafted to reflect that interest and what <br /> the city had to offer beyond analytics. <br /> Ms. Collins reiterated that the city would review all content to ensure <br /> Roseville's voice was heard; with the city's Communications Department also <br /> reviewing content to put Roseville's voice in and adjust content accordingly. <br /> Ms. Collins noted that Communications staff did so now for social media <br /> content; and that they would also take suggestions from Golden Shovel and <br /> adjust those advertisements accordingly. <br /> President Roe noted that Golden Shovel's proposal was tailored to serve its <br /> clients by working together by being responsive to provide analysis on where <br /> best to focus its efforts. <br /> Mr. Marshall concurred, advising that Golden Shovel was interested in a true <br /> partnership with the city, with final control given by the EDA. Mr. Marshall <br /> advised that they would make recommendations based on their expertise and <br /> what they were observing and build a strategy to create content based on that. <br /> However, Mr. Marshall assured that at the end of the day, nothing would be <br /> done without the city's approval. While Golden Shovel was available to build <br /> the website and content, Mr. Marshall confirmed that the city owned it and it <br /> would be customized to fit with what was and wasn't working. <br /> In response, Member McGehee stated that if Golden Shovel was writing <br /> content (e.g. interviews with local business owners), she wanted to ensure that <br /> the verbiage sounded like it came from Roseville; as well as being able to be <br /> told if and when the city may be looking under the wrong rock. <br /> President Roe noted it would depend on how involved the city organization <br /> chose to be and their responsibility in those write-ups. <br /> Etten moved, Laliberte seconded, approval of a Professional Services <br /> Agreement (Attachment B) between the REDA and Golden Shovel for <br /> implementation and maintenance of an Economic Development <br /> Marketing Strategy; authorizing the REDA President and Executive <br /> Director to execute the document. <br /> Member Etten stated that this was what the REDA had been looking for to <br /> support its business community by being more proactive. Member Etten <br />