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REDA Meeting Minutes—Tuesday,April 18,2017 Page 3 meeting with the City Council, Ms. Collins noted how it echoed with the interest expressed to link students with business professionals to retain and attract talent. While city staff would continue to visit area businesses, Ms. Collins noted that this program would be highlighted as a partnership by the city for a business to input information on the jobs directory themselves versus simply providing that information to the city. At the request of President Roe, Mr. Marshall advised that this website would be available both as a unique web address via URL that would be publicized elsewhere as well as accessible through the city's economic development web page on the city's website. Mr. Marshall noted that this included social media options, providing additional engagement from the community for followers of the EDA and City Council, but also publishing through their own channels. Mr. Marshall advised that each website's content was tailored accordingly, including video and images to correspondent with written content, including short interviews from staff business visits, proving very effective. In reading Golden Shovel's proposal, President Roe expressed his appreciation for the measuring aspect allowing for flexibility over the course of a year with the plan. At the request of Member Laliberte, Mr. Marshall reviewed how his firm's copywriters wrote the stories for video testimonies; but noted how much more effective they were when done internally during staff's and/or the EDA's business retention visits that were then provided to their copywriters to integrate into local contact development. While trade shows were shown as an example, Mr. Marshall acknowledged that they may not be part of the REDA's approach. For Roseville, Mr. Marshall suggested that the REDA focus more on its core goals for community engagement and outreach. For instance, Mr. Marshall advised that a marketing calendar would provide business visits and community events that could be highlighted and taken advantage of. As another example for this nationwide approach, Mr. Marshall referenced the upcoming Super Bowl as a regional event that could be used to the REDA's advantage. At the request of Member Laliberte, Mr. Marshall clarified that the city would provide Golden Shovel with its marching orders that they would then react to, including sharing content back and forth with the Roseville Visitor's Association (RVA) as directed. Ms. Collins advised that the goals and objectives of the city and RVA were definitely linked, and therefore staff had held preliminary discussions with Ms. Julie Wearn, Executive Director of the RVA. At that time, Ms. Collins noted that discussion had included a possible RVA banner across the bottom of the website opening page advertising their support of and partnership related to tourism and local businesses. While this would serve to collaboratively